问答题 Marketing should begin with potential customer needs not with the production process. Marketing should try to anticipate needs. Then marketing , rather than production, should determine what goods and services are to be developed, including decisions about product design and packaging; prices or fees; credit and collection policies; use of middlemen; transporting and storing policies; and after the sale, installation, warranty, and perhaps even disposal policies. This does not mean that marketing should try to take over production, accounting, and financial activities. Rather, it means that marketing, by interpreting customers' needs, should provide direction for these activities and try to coordinate them.