单选题 ·Read the text below about different kinds of consumer goods. ·Choose
the best word to fill each gap from A, B, C or D on the opposite page. ·For
each question 19-33, mark one letter (A, B, C or D).
In the field of marketing,
consumer goods are classed according to the
way in which they are {{U}} (19) {{/U}}The two
main categories are convenience goods and shopping goods. Two lesser types are
specialty and unsought goods. It must be{{U}} (20) {{/U}}that all of
these types are based on the way shoppers think about products, not on the{{U}}
(21) {{/U}}of the products themselves. What is regarded as
a convenience {{U}}(22) {{/U}}in France (wine, for example) may be
a specialty in the United States. People do not{{U}} (23)
{{/U}}a great deal of time shopping for such convenience items as groceries,
newspapers,toothpaste, and candy. The buying of convenience goods may be
done{{U}} (24) {{/U}}, as some families buy groceries once a week.
Sometimes convenience products are bought on{{U}} (25) {{/U}}: someone
has a sudden desire for a sundae on a hot day. Or they may be purchased as
emergency items. Shopping goods are items for which customers
search.They{{U}} (26) {{/U}}prices, quality, and styles, and may visit a
number of stores{{U}} (27) {{/U}}making a decision.Buying an automobile
is often done this way. Specialty goods have characteristics
that impel customers to make special efforts to find them. Price may be no
consideration{{U}} (28) {{/U}}Specialty goods can{{U}} (29)
{{/U}}almost any kind of products. Normally, specialty goods have a brand
name or other distinguishing characteristics. Unsought goods
are items a consumer does not {{U}} (30)
{{/U}}want or need or may not even know about. {{U}}
(31) {{/U}}or advertising brings such goods to the consumer's
attention. The product could be something new on the market as the Sony Walkman
once was or it may be{{U}} (32) {{/U}}standard services, such as life
insurance, for which most people will
usually not{{U}} (33) {{/U}}shopping.
【答案解析】本段内容是关于人们购买便利商品的方式。此句话的句意是“采购便利品可以是定期的，如有些家庭一周采购一次食品”。答对本题得首先理解本句中两个分句的逻辑关系，后者(once a week)用来举例说明前者(routinely)。
【正确答案】
D
【答案解析】本题考查的是短语buy sth．on impulse的用法，它的意思是“凭一时冲动购买某物”。另外还有impulse。buying这样的说法，如She often makes impulse buying of things she does not really want．(她常常凭一时冲动购买自己并非确实需要的商品)。