单选题
A. obligation B. occurs C. significant D. prior E. available F. approach G. preferences H. implies I. contribution J. distribution K. primarily L. convert M. automatically N. qualify O. overall To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated 42 on the efficient production of goods, and then relied on' persuasive salesmanship' to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then 43 them into money. Marketing, on the other hand, 44 that emphasis is placed on the wants of consumers. It begins with analyzing the 45 and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer 46 is known as the marketing concept. It simply means that instead of trying to sell whatever is easier to produce, the makers first try to find out what the consumer wants to buy and then go about making it 47 for purchase. Every step—design, production, 48 , promotion—is made according to consumer demand. This concept does not mean that consumer satisfaction is 49 over profit in a company. There are always two sides to every business activity—the firm and the consumer—and each must be satisfied before trade 50 Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. When Coca Cola changed the flavor of its drink in mid-1985, the non-acceptance by a 51 portion of the public brought about a quick restoration of the Classic Coke. This is a good example of the importance of satisfying consumers.
【答案解析】由句子结构可知，此处缺宾语，应填入一个名词。根据空格后的demands of consumers and then producing goods that will satisfy them“消费者的要求，以便于生产能满足他们的产品”可推断，此处应该是消费者的喜好，备选项中的名词preferences“喜好，偏好”符合句意，故选G。