【答案解析】[参考范例]
A: Our company is currently thinking of developing sound internal communication strategies What do you think of it?
B: Well I think it is of urgent need to develop sound internal communication strategies for our company now. As a matter of fact, it is the most neglected areas of strategic planning. Our company has confronted with some questions now and it is high time to settle them.
A: I totally agree with you. An integrated internal communication strategy provides a focused plan for communicating the company"s mission, vision, values, goals and why they matter to employees. In your opinion, what factors should be considered in developing a sound communication strategy?
B: Well, I think when developing the internal communication strategy, it is essential to align with and support the business objectives and external communication strategies. The following issues should be considered when developing the strategy: is there an existing communication process? If yes, how can the new process be integrated with or replace the old one? Who needs to regularly communicate information in the company? What internal communication tools or media are readily available? How will each medium be used? And etc.
A: Wow, you speak really like an expert in that field. I think one of the best ways to evaluate the success and effectiveness of the communication strategy is by linking the internal communication activities with project result and income-generating opportunities for the business. So please show me some benefits of an effective internal communication strategy.
B: There are plenty, of course. For example, on the part of staff, it encourages a sense of identification with the goals, mission and procedures of the organisation, which can result in a sense of "making a difference" .
A: Yeah, I can"t agree with you more.