问答题 Question 2
·Your company recently sponsored an event and the head of marketing has asked you to write a report about it.
· Write your report for the head of marketing,
· outlining the reasons for choosing to sponsor the event
· describing the positive outcomes of sponsoring the event
·explaining the disadvantages that resulted from sponsoring the event
· making recommendations concerning future sponsorship activity.
· Write 200-250 words.
Question 3
·The managing director of the company you work for has invited suggestions for new regional markets the company could consider entering. You have decided to put forward a proposal concerning this.
· Write your proposal for the managing director
· identifying the market you propose
· explaining the potential advantages of this market
· suggesting how the company should approach entering this market
· mentioning risks that might be associated with this market.
· Write 200-250 words.
Question 4
· The organization you work for has identified a number of training needs and has decided to commission external trainers to provide the necessary training. The head of Human Resources has asked you to contact a local training company about this.
· Write a letter to the head of the training company, including the following information
·an introduction to your organization
·a description of your company's training needs
· an outline of the form you think the training should take
· details of practical considerations relating to the training arrangements.
· Write 200-250 words.

【正确答案】Question 2
[参考范文]
Report
To: Director of Marketing
From: Sharon Warby
Date: 2 November
Subject: Amateur football tournament
Background
The company sponsored last month's finals of the above tournament, as it would be shown on TV. It was hoped that this exposure would increase public awareness of the company name in the area covered by the local TV channel (which broadcast the match), and strengthen the sporting image of our soft drinks.
Benefits
We commissioned a market research organization to carry out a street survey in the week following the broadcast, and this showed a rise of five percentage points in public recognition of our name, compared with a month ago. This is the biggest rise we have ever achieved.
In addition, sales jumped by nearly ten per cent immediately after the match, and although they have since dipped, they remain higher than at this time last year.
Disadvantages
The cost of sponsorship was greater than expected, and has taken up over half the total marketing budget for the current financial year. Unless the budget is increased, marketing will have to be reduced substantially.
The research found that many consumers now associate our products with sport, and although this was attractive to many of them, a small number claimed that it would put them off purchasing our Products. This is potentially harmful to sales.
【答案解析】