【正确答案】To: Roger Brown
From: Will Smith
Date: Oct. 23, 2009
Subject: Advertising Campaign
Introduction
This report aims to probe how an advertising campaign can help promote the sales of a product.
Findings
Compared with the same time period in last year, our sales volume remains stable in the last 3 months. This is not at all satisfactory as we target to achieve 5% increment in the yearly sales volume. Such stability will stop us from doing so. Therefore, I propose that an advertising campaign can be taken to change this.
Recommendations
Two ways of advertising are recommended based on the current situation. First, we can organize promotion activities, i.e., add 100 you get the second piece free on our counters in the big Dept. stores. This is attractive to the regular customers, and they will be happy to bring their relatives and friends to us. The second approach is targeted at the corporate purchase for the coming Chinese traditional Spring Festival. We will design a special package for the whole-sale to those companies who purchase annual gifts to the employees, and customers.
Conclusion
The two approaches are targeted either at the individual or the corporate purchase, and this will help increase the sales volume, and also reduce our storage, improve the cash flow of the company. This will in the end get us to achieve the 5 % increment in the sales volume over last year.

【正确答案】Dear Mr. Green,
We are extremely sorry to learn that you have received a wrong model of our digital camera and we sincerely apologize to you for the mistake we have made.
In actuality, we have to admit that a mistake was made in packing. We have conducted an investigation concerning your complaint and have found that an employee made a careless mistake while he continued working while he had caught a cold for he had a big family to provide for. We hope you can understand his situation and although we greatly regret for the inconvenience caused.
I have written to our manager about it and he has suggested two ways for compensation to you. If you would like to keep the current model, we intend to arrange a discount of 10% in this purchase as compensation although there is no price difference between the two models and you can get the discount in cash immediately at your confirmation. Or we can exchange the old camera for the right model for you immediately.
We hope you will continue to show interest in our products and support us. I sincerely hope that you will accept our apologies.
Yours sincerely,
Will Smith

【正确答案】Introduction
This proposal is concerned with the appointment of a manager for the Accounting Department. I consider that our company should recruit from outside rather than promote internally.
Findings
Research shows that we had better hunt for a manager from outside. First of all, our company has always advocated passion and energy. As long as we could pour into fresh elements by recruiting some new employees, our company may possess the power to make further development. Therefore, recruiting from outside is more in line with the corporate culture. It has a profound meaning for our company's improvement.
Recommendations
As a matter of fact, we couth advertise in the local and national newspapers for an accounting manager, and then arrange interviews. There will be many benefits in employing a proficient manager from outside. He or she not only can bring in new precious experience, but also can challenge some stereotyped modes of business operation. Where there is change, there is progress.
Conclusions
However, there is no denying that some possible risks are involved. Anyone who has not worked in our company can not understand our company's culture from the start. He or she may need some time to adapt to the circumstances.