单选题 Why Seeing Is Succeeding
Robert Celik of the New York Business Institute tells
There are some executives who get it right. They launch winning products, and have a feeling for what customers like and dislike. They do not depend on research or secondary information, and yet they know the market extremely well.
Take Steve Banks, developer of the best-selling personal finance software, Nicat. He had noticed how difficult it was to use existing software products, and realized there was a gap in the market. Although 51 competing packages were available when Nicat was launched, it quickly succeeded in attracting the majority of customers.
Then consider the JR oil group who learnt that a new chain of hypermarket petrol stations was overtaking its own outlets. The competitor's success was due to a higher standard of service and facilities. The oil group's managers could have discovered this by going to observe these stations for ten minutes. Instead the oil group contacted an agency to carry out more market research.
One of the institute's most striking findings is that the best business strategists see things for themselves. They do not just analyze, but get out into the field with their customers, and gain first-hand experience of their products.

单选题 Successful executives base their strategies on reliable data about their clients' requirements.

单选题 Steve Banks made personal contact with product users to discover what they wanted from his software.

单选题 Nicat became popular because it was easier to work with than competing products.

单选题 A rival to the JR oil group was performing better because of its pricing policy.

单选题 The JR oil group sent its executives to visit a competitor's petrol stations.

单选题 The JR oil group change certain policies in order to recover its market share.

单选题 The New York Business Institute believes that good business people try out their company's products.