单选题Directions: In this part, there are incomplete sentences in the
following passage. For each sentence there are four choices marked A,B, C and D.
Choose the one that best completes the sentence. What
attracts customers? Obviously the quality of a product does, but visual images
{{U}} 61 {{/U}}a great deal. It is not only the image provided by the
packaging that {{U}} 62 {{/U}}but the whole corporate {{U}} 63
{{/U}}of the company. There are now many products and services on the market which
are similar in content {{U}} 64 {{/U}}produced by different companies.
It is vital, therefore, for a company to {{U}} 65 {{/U}}itself from its
competitors by having a strong company image which is immediately {{U}}
66 {{/U}}. Logos are part of this image. They are {{U}}
67 {{/U}}which often include a name or initials to identify a company. The
logo establishes a {{U}} 68 {{/U}}identity for the company, just as
different groups of young people express their identity through hairstyles and
clothes. All groups from all cultures and {{U}} 69 {{/U}}the ages have
used colors and symbols to show their identity. In different cultures, different
colors {{U}} 70 {{/U}}different meanings. Some colors may be connected
with coldness in one culture and with {{U}} 71 {{/U}}in another: some
colors represent {{U}} 72 {{/U}}in one culture but death in another.
International companies have, {{U}} 73 {{/U}}, to make sure that their
logos will not be misunderstood or misinterpreted in different
countries. Many companies have, over the years, {{U}}
74 {{/U}}their logos to fit in with contemporary design and to present more
powerful images. Company logos can be emotive and can {{U}} 75
{{/U}}loyalty by {{U}} 76 {{/U}}the instinct. Some logos {{U}}
77 {{/U}}an idea of the product, and a case in point is the steering wheel
in the Mercedes logo. Logos are used on letterheads, packaging and {{U}}
78 {{/U}}as well as on the product itself. They may also appear in
newspapers or on television as part of an advertising {{U}} 79
{{/U}}. Companies need to have a strong corporate identity. The
logo helps to promote this image and to fix it in the minds of the {{U}}
80 {{/U}}. Logos, therefore, need to be original and to have impact and
style.
【答案解析】[解析] 本题考核的知识点是：动词辨析。exist意为“存在”；isolate意为“使隔离，使孤立”；hold意为“保持，维持”；distinguish与from连用时表示“识别，把……和……区别开”，如：Speeches distinguish man from the animals．语言使人区别于动物。根据文章，具有相同产品的公司要想脱颖而出，必须有很强的公司形象，D为最佳答案。
【答案解析】[解析] 本题考核的知识点是：动词辨析。promote意为“促进，发扬，提升，提拔”，如：Our teacher has been promoted to headmaster．我们的老师已被提升为校长了。inspire意为“鼓舞，感动，激发，启示”，如：I was inspired to work harder than ever before．我受到激励比以往任何时候都更加努力地工作。prompt意为“提示，鼓动，促使”，如：The man confessed that poverty prompted him to steal．这个男子承认是贫穷促使他偷窃的。stir意为“轰动，激起，惹起”，如：He was deeply stirred by the news．他深为这个消息所激动。此处指公司的标志可以激发员工对公司的忠诚，B符合题意。
【答案解析】[解析] 本题考核的知识点是：动词辨析。combine意为“(使)联合，(使)结合”，如：The two principal political parties have combined to form a government两个主要政党已经联合起来组成政府。collaborate意为“协作，合作，合著”，如：collaborate on a book with sb．与某人合著一本书。incorporate意为“合并，融入，具体体现”，如：We will incorporate your suggestion in the new plan. 我们将把你的建议融入到新计划中去。blend意为“混合，融合”，如：The countryside and the houses seem to blend(into each other)．乡间景色和这些房子似乎融成一体了。