问答题
PART TWO
· The company you work for—Sirius is facing fierce competition from another newly founded company Linbury. Your line manager has asked you to write a report giving details and recommending a solution.
· Look at the information below, on which you have already made some handwritten notes.
· Then, using all your handwritten notes, write your report.
· Write 120-140 words.
· The company you work for—Sirius is facing fierce competition from another newly founded company Linbury. Your line manager has asked you to write a report giving details and recommending a solution.
· Look at the information below, on which you have already made some handwritten notes.
· Then, using all your handwritten notes, write your report.
· Write 120-140 words.
【正确答案】[参考范文]
Introduction
The objective of this report is to comment on the competition we are facing against Linbury and to offer suggestions on how we can gain a competitive edge over our competitor.
Findings
Comparisons have been made between our company and Linbury in three respects, In terms of the number of orders, Linbury still lags behind us presently, which is partly due to the fact that Linbury is new in this industry. But the number of orders we received this year sees a decrease as against last year. By looking into the turnover, it is found that Linbury's products are sold at a lower price than ours which poses a threat to us. Despite its low price, it has a higher profit margin than us—this shows its product cost is quite low.
After careful comparison and study, I have several suggestions to make. Firstly, we should find some methods to lower our product cost without lowering the product quality. Secondly, while we need to maintain our old clients. we must look for more potential clients, Thirdly, diversified products will definitely help us open up more markets. So more new products should be developed.
Conclusion
Drastic measures must be taken immediately to ensure we won't fail in this fierce competition.
Introduction
The objective of this report is to comment on the competition we are facing against Linbury and to offer suggestions on how we can gain a competitive edge over our competitor.
Findings
Comparisons have been made between our company and Linbury in three respects, In terms of the number of orders, Linbury still lags behind us presently, which is partly due to the fact that Linbury is new in this industry. But the number of orders we received this year sees a decrease as against last year. By looking into the turnover, it is found that Linbury's products are sold at a lower price than ours which poses a threat to us. Despite its low price, it has a higher profit margin than us—this shows its product cost is quite low.
After careful comparison and study, I have several suggestions to make. Firstly, we should find some methods to lower our product cost without lowering the product quality. Secondly, while we need to maintain our old clients. we must look for more potential clients, Thirdly, diversified products will definitely help us open up more markets. So more new products should be developed.
Conclusion
Drastic measures must be taken immediately to ensure we won't fail in this fierce competition.
【答案解析】[仿真说明]
本题要求考生写一份报告，对本公司和另一新建的公司进行比较和评价，提出与其竞争要采取的策略，话题围绕与另一公司的竞争进行。结构与真题集第二辑Test 2中的写作第二题类似。
[思路点拨]
[*]
本题要求考生写一份报告，对本公司和另一新建的公司进行比较和评价，提出与其竞争要采取的策略，话题围绕与另一公司的竞争进行。结构与真题集第二辑Test 2中的写作第二题类似。
[思路点拨]
[*]