【正确答案】正确答案：This advertisement is an interesting one, for its witty use of pun words. There are two places of punning. First, "理财" could be interpreted in two different ways; one is "to manage one"s money" , the other is "not to ignore money". Second, in the second part of the sentence, "财" is punned through homophony: it could be interpreted as "财" , therefore, the whole part "财不理你 " could mean "fortune will ignore you", or rather, "fortune will pass you away". This character could also interpreted as "才" , therefore, the whole part "财不理你" could mean "I will ignore you" , or rather, "I will show you my cold shoulder"(Here "I" refers to the company which put out this advertisement). Therefore, this utterance could be possibly interpreted in the following ways. 1)If you do not handle your money in a proper way, then money will pass you by. 2)If you do not handle your money properly, then I won"t take care of any of your business. 3)If you ignore money, and do not pay any attention to it, then money will pass you by. 4)If you ignore money, then I will ignore you, too, and I won"t take care of any of your business. In these four interpretations, it is clear to see that in 1 and 4, the advertiser conveyed the messages to the readers as if he was having a face-to-face talk to a friend. This has in some way made the piece of ad interesting to read. It is known the punning is by nature ambiguous. Therefore, according to Grice, the advertisement has violated the principle of avoiding ambiguity under Manner Maxim. By such a violation, the advertiser has possibly intended to make the potential consumers pay more attention to it, and spend more time on it, since it is known that ambiguity will increase the time for processing the sentence; and by interpreting it in additional ways, the readers are also expected to get another interesting message from this ad. All of these could eventually come to a higher memorability of the advertisement.