Foreign governments, particularly those that own marketable commercial products or services,
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often promote their interests and positions through the advertising of those goods be cause the
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target audience is not only largely unaware of the forum as well vehicle for foreign messaging but also
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willing to receive the tour message while in a mental state of absorbing information from
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advertisements during watching television commercial breaks while reading a periodical, or while passing by billboards in public spaces. A prime example of this messaging technique is
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advertising campaigns how to promote international travel. While advertising foreign destinations
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and services may stem from the typical goal of increasing revenue by drawing more tourism, some travel campaigns carry the additional or alternative intended purpose of promoting good
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sentiments or improving existing ones whether among the target audience towards a given nation or
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region. It is in common for advertising promoting foreign countries to be produced and distributed by
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the tourism ministries of those countries, so these ads often carry out political statements and/or depictions of the foreign government's desired international public perception. Additionally,
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a wide range of foreign airlines and travel-related services which advertise separately from the destinations, themselves, are owned by their respective governments. By depicting their
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destinations, airlines, and other services in a favorable and pleasant light, to countries market
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themselves to populations from abroad in a manner that could mitigate by prior public impressions.