Soon, people who go to the cinema will not just watch and listen to the film.
They will be able to smell the film, too. A company that distributes film 1
is going to show world's first fragrant films. A new computerized system, 2
smell-o-vision, will produce the smells during The New World, a historical
drama of the USA in the 17th century. If people enjoy this film, 3
cinemas nowhere may start to use the system. 4
'Smell is a very important sense, and audiences will really feel that 5
they are in a market in India or a forest in the Amazon, while they go 6
to see a film,' a spokesperson for the company says.
Seven different smells will be produce during different scenes in 7
The New World. There will be a smell of flowers during a love scene and
a mix of peppermint and rosemary during a very sadly scene, for example. 8
The idea of smelling a film is completely new. In the 1970s, cinemas in 9
the USA gave each other of the viewers a card as they entered. They could 10
scratch the cards with their fingemails during scenes in the film to produce
smells.