General Ideas about Rhetoric I. The definition & understanding of rhetoricA. Dictionary definition: the art of using words【T1】
1【T1】
2in speaking or writingB. The definition in this lecture:— the art of harnessing【T2】
3, etc., through language【T2】
4— the persuasion and convincing of an audiencea)to actb)to【T3】
5【T3】
6c)to identify with given valuesC. Rhetoric in political events: to manipulate II. Rhetoric in historyA. In Ancient【T4】
7【T4】
8— a use of words— a【T5】
9 of words【T5】
10B. Aristotle's discussion on rhetoric as a means of【T6】
11【T6】
12— an appeal to【T7】
13【T7】
14— an appeal to the character of the speakerC. In the Middle Ages: being one of the main subjects of the【T8】
15【T8】
16D. In the Renaissance: the application ofrhetorical principles to【T9】
17【T9】
18III. Later development of rhetoricA Negative【T10】
19 were taken on【T10】
20— a focus on the words themselves— ignore intonations or large, bold typeB. In an English class, one is encouraged to【T11】
21【T11】
22— how the words were【T12】
23【T12】
24— how the way they were laid out on thepage might【T13】
25the meaning of the text【T13】
26C. New definition of rhetoric today— the proficiency in the use of language— the knowledge of how to use graphic and other elementsto【T14】
27the verbal meaning of a message【T14】
28D. Rhetoric of【T15】
29【T15】
30— the coordination of words with other nonverbal elements— purpose: the effective use of language