[A] "Customers don't buy products," Mary says. "They buy results." Mary
explains that it is her job to help customers get results. Results are what the
products do for the customers. Customers buy products for what the products
do.
[B] Mary enjoys her job. Her job is customer service. She helps
customers use her company's products. When people ask her what she does, Mary
says. "Salespeople sell our products. My job is to make sure they stay
sold."
[C] She finds someone who is doing exactly what the customer who
called is interested in seeing. Mary calls customers who are already using the
product. She asks if the customer who wants to see how the products are used can
visit these companies. Most customers cooperate. They let other customers visit
to see how products are used. They help others because they know they may need
help themselves some day. They know they will be able to ask for help later if
they give help to others now.
[D] Mary gets copies of sales orders from
Steve, John, Helen, and other salespeople. When she gets the orders, Mary talks
to the salespeople about the customers. It is part of Mary's job to find out how
customers are using her company's products. Mary tells customers, "I'm in the
information business. My job is to give you any information you need about our
products and how they're used."
[E] Mary makes appointments for her company's
customers to visit each other. Mary's company is very happy to have cust6mers
compare how they use its products. The company feels that this is how customers
help sell its products to other customers.
[F] Sometimes Mary helps customers
to help each other. Customers call to ask about using her company's products.
Mary gives them product literature. She also gives them information from her
files on how products can be used. Sometimes customers want to see products
being used. These customers are interested in seeing exactly what is done with
the products. When this happens, Mary looks in her files. 'She looks to see
which customers are using the products. Then she looks to see how the products
are used. [G] Mary keeps files of information about products and customers.
Files are groups of documents set up to make it easy to find any document or
record which is needed. In her files, Mary has printed sheets about her
company's products. These printed sheets about the things the company makes are
called product literature. Product literature tells about the things the company
makes. The literature also tells what the products do. The idea is to show how
products help customers who use them.
[H] Mary has a list of all the
company's customers. When she receives copies of orders, Mary checks them to see
if there are any new customers. Mary also checks to see if any old customers are
buying product that has not been made before. Mary checks orders to see which
customers buy it. Any time customers buy products they have not used before,
Mary calls to see if she can help. Mary asks if the customer needs information.
She also asks how the customer is using the product. Mary puts information in
her files on how customers use her company's
products.
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