阅读理解 There are many reasons for the sorry state of commercial aviation in America. But I come to you as a technology columnist to tell you that technology, too, has failed you. People in Silicon Valley pride themselves on their capacity to upend entrenched industries. Uber defeated taxi cartels. Airbnb made getting a room cheaper and more accessible. Streaming services are undoing the cable business. Yet the airline industry has not just stubbornly resisted innovation to improve customer service—in many ways, technology has only fueled the industry' s race to the bottom.
"The airline industry has been on a steady downward trajectory when it comes to customer service for nearly 40 years." said Henry H. Harteveldt. He noted that American carriers were improving on some metrics—on-time service is up, baggage loss is down and prices keep getting better. And what keeps deteriorating are comfort and quality of service for low-end passengers, he added.
Airlines keep tacking on separate fees for amenities we used to consider part of the flight. And customers keep going along with it. "Consumers have shown that they're willing to put up with an awful lot, including lack of amenities, mediocre or worse customer service and more to save money," Harteveldt said. "And the airline industry has evolved to meet that desire for cheap fares." Part of the problem is how we buy tickets today. The whole system is mercilessly transactional. Customer service—that is, how the airline treats you—isn't often part of the transaction. As a result, airlines have little incentive to reform themselves.
Can technology improve how airlines work? Some people have ideas for how that may happen. One of them is obvious and sensible: customer reviews. Last year Trip Advisor began rating airlines. Its new rankings, released this week, show that overall, airlines get an average rating of 3.7 out of 5 from customers. That is small potatoes, though. A bigger disruption would come from altering how we pay for airfares. In the same way that Netflix changed the DVD business by charging a monthly fee, some consultants argue that a membership fee could radically improve flying. Your only technological hope for better service is your smartphone camera and the viral push of social networks.

单选题 31.The elite from Silicon Valley may feel so proud of the following things EXCEPT that______.

【正确答案】 C

【答案解析】细节题。根据题干关键词定位到文章第一段第三句People in Silicon Valleypride themselves on their capacity to upend entrenched industries，该句后作者依次列出具体的行业颠覆现象。A项是文中Airbnb made getting a room cheaper的复现，B项是文中Uber defeated taxi cartels现象的同义转换。D项“获取信息更加快速”是文中Streaming services are undoing the cable business(流媒体服务正在取代有线电视业务)的具体说明。C项“航空业的服务质量提高到更高水平”与文中Yet the airline industry has not just stubbomly resisted innovation to improve customer service(而航空业不仅坚决抵制改善客户服务的创新)意思相悖，故本题选C。

单选题 32.According to Henry H. Harteveldt, what has been improved in American airline industry is______.

【正确答案】 A

【答案解析】细节题。根据题干关键词定位到文章第二段第二句He noted that American carriers were improving on some metrics—on-time service is up，baggage loss is down and prices keep getting better，该句意为“他指出，美国航空公司在某些方面有所改进——准点率提高，行李遗失率降低，价格持续降低”，故A项“票价有所改善”正确。B项与该段第一句“近40年来。航空业在客户服务方面处于持续下滑的轨道”相悖。C项与该段最后一句“不断恶化的是低端乘客的舒适程度和获得的服务质量”意思相悖。D项“安检”在文中未提及，故本题选A。

单选题 33.Which is NOT the reason why the aircraft industries do not have the motivation to reform themselves?

【正确答案】 B

【答案解析】细节题。根据题干关键词定位到文章第三段最后一句As a result，airlines have little incentive to reform themselves，题干关键词motivation是该句关键词incentive的同义替换。A、C两项在第三段均有所提及且它们是“导致航空业没动力进行改革”的原因。D项“服务并不认为是整个无情交易系统的一部分”是该段倒数第二句coustomer service—isn’t often part of the transaction的复现。B项“行李遗失率降低”是航空公司有所改进的方面，并不是“没动力进行改革”的原因，故本题选B。

单选题 34.The sentence "That is small potatoes, though." (Para. 4) most probably means customer review______.

【正确答案】 D

【答案解析】含义题。根据题干关键词定位到文章最后一段第六句That is small potatoes，though，根据上下文信息可知，that指代“为改善航空业服务质量所提出的解决方案——客户评论”，A、B两项均是对该方案的否定，C项所阐述的内容可在该段第三句One of them is obvious and sensible：customer reviews找到相关信息，但与题干意思不相关。D项“对改善服务有较小的影响”与文中small potatoes(小打小闹的解决方案)所表述的意思一致，故本题选D。

单选题 35.According to the last paragraph, some consumers think that the way to thoroughly improve the quality of service is______.

【正确答案】 C

【答案解析】细节题。根据题干关键词定位到文中最后一段倒数第二句some consultants argue that a membership fee could radically improve flying。该句意为“有些顾问认为，会员费可以从根本上改善飞行体验”，其中radically是题干关键词thoroughly的同义替换，故正确。A、B、D三项均是改善服务质量的方法，但却不能从根本上改善，故本题选C。