【正确答案】市销率估价模型的优点和局限性、适用范围。
优点:它不会出现负值,对于亏损企业和资不抵债的企业,也可以计算出一个有意义的价值乘数。它比较稳定、可靠,不容易被操纵。市销率对价格政策和企业战略变化敏感,可以反映这种变化的后果。
局限性:不能反映成本的变化,而成本是影响企业现金流量和价值的重要因素之一。
市销率估价方法主要适用于销售成本率较低的服务类企业,或者销售成本率趋同的传统行业的企业。
Advantages :
It can't be a negative value, so that those companies in a loss or insolvency position can work out a meaningful income multiplier.
It's more stable, reliable and not easy to be manipulated.
It's sensitive to the change of price policy and business strategy, hence it can reflect the result of the change.
Disadvantages :
It can't reflect the change of costs while it's one of the most important factors which affect corporation cash flow and value.
It's appropriate for service enterprises with low cost-sale ratio or traditional enterprises with similar cost-sale ratio.