单选题 European retailers are busy preparing the supermarkets of the future for shoppers from the past. The average age of European shoppers has already started its spectacular rise: from 38 today to 52 by 2050. This demographic shift is the direct result of the combination of increased longevity and lower birthrates. In some European Union countries, as much as one third of the population will be over 50 by the year 2015. So how will supermarkets cater to their ageing clientele? In Vienna, the German company Adeg Aktiv thinks it may have found the answer. Their new superstores, Like the one the company is currently piloting, will feature some intriguing innovations; products will be Labeled in larger print, shelves will be Lower to provide easy access and shopping carts will have fold down seats to give tired shoppers an instant break.
The employees will also be selected from an older age group, the over-fifties. That fits nicely with the store's new 50+ trademark. Just how successful the new concept will be remains to be seen but there are some very positive signs; more than half of the customers in the pilot store are actually under the age of fifty. They were simply attracted by the shopper-friendly design of the stores and by the high standard of customer service.

单选题 Why is Adeg introducing a new supermarket concept?
A. To target older shoppers
B. To compete with rival stores
C. To lower recruitment costs
D. To attract a younger clientele

【正确答案】 A

【答案解析】文中提出了一个问题“So how will supermarkets cater to their ageing clientele?(那么超市将如何为老龄化的顾客服务呢?)”，随后举例介绍了Adeg新超市的创新。由此可以判断，Adeg引入新的超市理念的原因是为了把年长的购物者作为目标顾客(A)。文中未提到rival stores(竞争商店)(B)。文中虽然提到了招聘，但没有提降低招聘成本(C)。新商店吸引了很多年轻购物者，但这只是针对老年客户的营销带来的未曾预见的幸运结果，Adeg引入新的超市理念并不是为了吸引更年轻的顾客(D)。

单选题 How old are the majority of customers in the pilot store?
A. Between fifty and sixty years old
B. At least fifty years old
C. Less than fifty years old
D. Under thirty years old

单选题 Which of the following is NOT a feature of the new stores?
A. Specially designed shopping carts
B. Personal shopping assistants
C. Easy to read labels
D. Easy to reach products

【正确答案】 B

【答案解析】..products will be labeled in larger print, shelves will be lower to provide easy access and shopping carts will have fold down seats to give tired shoppers an instant break．(商品将贴上字体更大的标签；货架将降低，使商品很容易够到；购物车将带有可以折下来的座位，供累了的购物者随时休息。)”可以判断，新商店的特点包括特殊设计的购物车(A)、容易阅读的标签(C)和容易够到的商品(D)。文中未提到的是个人购物助理(B)。