单选题
The primary purpose of benchmarking is to ______ .
A) perform marketing research to forecast how well a particular product will sell
B) measure products, services, and processes against those of other organizations
C) understand and collect data on customer requirements to focus attention on meeting customer needs
D) determine performance targets
【正确答案】
D
【答案解析】[解析] 标杆法的主要目的是 ______ 。 A) 进行市场研究来预测特定产品的销路 B) 度量产品、服务和过程, 与其他组织比较 C) 理解和收集客户需求的数据, 以便集中注意力在满足客户需求上 D) 确定绩效目标 标杆法用于质量规划过程，将实际或规划中的项目实践和可比项目的实践进行对照，以便识别最佳实践，形成改进意见，并为绩效考核提供基础。