【正确答案】Sample C
Report on the first Dell-sponsored 'Bol d' Or Cup'
Introduction
The aim of this report is to summarize our first 'Bol d' Or Cup' and to demonstrate its benefits for our company.
Findings
There are four key findings which will be developped in this report: the description of the event, the aspects which were successful, the benefits we took and the further needs in this branch. The Bol d 'Or Cup usually takes place in Geneva in june every year. The most beautiful and the most recent boats are competing there to gain marvellous prices. There are only sailing boats that attend this Cup and this is always a good occasion to see the last innovations.
Dell decided for the first time to sponsor this event: every boat had the Dell logo and a lot of gifts were offered: computers, notebooks, printers, webcams etc. We had invited our most important customers to watch the boats, some of them competed as well as a sailing team. The account managers were present as well, they could link business and leisure, meet new contacts, which was very positive for both.
Everybody was very satisfied with this event and of course with Dell's participation. It brought us an increasing awareness on the market and gave us a positive image of a motivated and engaged manufacturer. We want to go on on sponsoring this event but we have to consider the future costs for next year even if the first event was a real success.
Conclusion
It's clear that Dell's first sponsorship of the Bol d'Or Cup was positive: better awareness of the brand, interesting meetings. But the cost of this type of event is high and therefore needs to be measured for the future.
Band 3
This is a good achievement of the task and a well-organised answer. However, the frequency of non-impeding errors keeps it at a band 3.
Sample D
The aim of this report is to give an overview of the event our company decided to sponsor and present the benefits and the pitfalls.
Introduction to the event
'Computer 2003' was the fifth edition of an annual event held in Lausanne (Switzerland). Its goal is to present and promote the innovations in the IT field.
Its success
Designed to inform professionals, the event also reached the interest of the public. During the whole week, the guests took park very actively in the meetings, thereby demonstrating a huge and shared interest, and the public was nothing if not captivated by the demonstrations and shows.
Unfortunately, the opening hours were relatively restrictive and it was therefore really difficult for the visitors to see everything.
The place of our company
As a widely recognised training services provider, we were offered in return of our sponsorship a place to promote our books and training programmes, complemented by advertising areas.
We therefore have been able to reach many potential customers as well as other companies interested in consolidating their staff's knowledge.
In conclusion and for the future
Our company was really well exposed and reached many new potential clients. There is no doubt that our future sales will benefit from the numerous contacts our staff made, and the return on investment is therefore undoubtely really good and worth our sponsorship.
We should consider this type of action more often. But, as our staff is not used to this type of publicity, we should consider a special training in providing the company and its service before doing this type of action again.
Band 5
This is a full realisation of the task set. It is very well organised with an excellent range of structures and vocabulary and only minimal errors.