单选题Significane of the Public Image Public image denotes how a company is judged by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments Public image is controllable (19) just as the product, price, place, and promotional efforts are. A firm's public image (20) a vital role in the attractiveness of the firm and its products to employees, customers, (21) to such outsiders as stockholders, suppliers, creditors (债权人), government officials, as well as diverse special groups. With some things it is (22) to satisfy all the diverse publics: for example, a new highly automated (自动化的) plant may meet the approval of creditors and stock holders, but (23) will undoubtedly find resistance from employees who see (24) threatened. On the other hand, high quality products and service standards should bring almost complete approval, (25) low quality products and false claims would be widely looked down upon. A firm's public image, (26) it is good, should be treasured and protected. It is a valuable asset that usually is built up over a long and satisfying relationship of a firm with its publics. If a firm has (27) a quality image, this is not easily countered or imitated by competitors. (28) an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29) favourable creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command a higher price-earning ratio than (30) firms in the same industry without such a good reputation and public image. (31) of factors affect the public image of a corporation. (32) include physical facilities, contacts of outsiders with company employees, product quality and dependability (可靠性), prices (33) competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
【正确答案】
B
【答案解析】considerable是‘相当的’意思，而considerate是‘考虑周到的’意思；在英语中表示‘在……程度上’的固定短语是to... extent，to不能用at代替，例如：to some extent在一定程度上，to a certain extent在某种程度上。to a considerable ex tent也可以说：to a great extent在很大程度上。
【正确答案】
B
【答案解析】英语中play a role in...是固定用语，意思是：在……中起作用。例如：Do you think intelligence plays an important role in the success of one's career?你认为智力在一个人的成功中起重要的作用吗?也可以说；Do you think intelligence has a role to play in the success of one's career?
【正确答案】
C
【答案解析】本题需要对句子的意思和句子的结构进行分析。the attractiveness of the firm and its products to...(公司及其产品对……的吸引)，to的宾语是 employees，customers；在空格后又有一个to，这个to和前一个to是并列成分，它后面也有自己的宾语，这两个to结构要用连词相连，即，attractiveness to...and to...。
【答案解析】此句前半句说，优质产品和高质量的服务标准会带来几乎是完全的赞许；后半句说，劣质产品和不真实的自诩会受到普遍的嘲笑。可见句子的前后两部分形成反比，因而应选择while；例如：John is diligent while Peter is lazy。John很勤快，而Peter很懒。
【正确答案】
B
【答案解析】A和C都会使句子在逻辑上发生问题，D是语法错误。
【正确答案】
B
【答案解析】形象不能找到，也不能学到，所以不能选择C和D。develop可以解释为：形成，培养。例如： She has developed an interest in stamp collection．她对集邮逐渐产生了兴趣。He developed a bad habit of getting up late in the morning．他养成了早上晚起的坏习惯。
【正确答案】
B
【答案解析】A和C不是正确选择，因为它们都不符合语法规则；选D整个句子在意思上不正确；Such an image指上文所说的quality image。
【正确答案】
D
【答案解析】这个句子有几个并列的动词不定式短语：to charge...，to woo...，to attract...，to expect...，除了第一个动词后跟的是由形容词比较级修饰的名词外，其他三个动词后都是由最高级修饰的名词：the best distributors and dealers(最好的分销商和各种销售人员)，the best employees(最好的雇员)，the most favourable creditor relationships(与债权人最有利的关系)，(the) lowest borrowing costs(最低的借贷成本)。所以，根据前后的并列成分，应选择最高级形式。作者没有用highest prices，因为这是不可能的，也是不可取的。most前面不加定冠词the是‘非常’的意思。例如：It was most kind of you to come to see me．你来看我真是太客气了。
【正确答案】
B
【答案解析】好的公众形象还能让公司的股票拥有比同行业中其他公司更高的价格赢利率。如选择A，即， the other firms，便指特定的一些公司；others是代词，不能修饰名词。another是“另一”的意思。只有other是正确选择，它是形容词，用来修饰名词，意为“其他的”。
【正确答案】
C
【答案解析】这里所给的四个短语和单词都有“许多”的意思，但a great deal of和an amount of修饰不可数名词；如用many，应是Many factors。只有a number of是正确的。
【正确答案】
A
【答案解析】这里的代词代替a number of factors，所以要选they，而不能选其他三个。