【正确答案】
A
【答案解析】[听力原文]
M: OK, the purpose of our meeting today is to listen to some ideas for our new advertising campaign. Gina, could you tell us what"s in your mind?
W: Today I"m going to talk about outdoor advertising. I know that it"s a new area for us and it hasn"t been on our radar in the past, but I know it"ll work well for our new campaign.
M: Can we talk about specifics? Could you explain "outdoor advertising" in detail?
W: Sure.
There are several types of outdoor advertising. One is the billboard, both the traditional kind and the digital one.
Advertising on the billboards in heavy-traffic areas will give us a lot of exposure.
To get even more exposure all over the town, we can use mobile advertising.
M: You mean advertising on buses? We have to say this is an entirely new domain for all involved.
W: Yes, more and more products are being advertised on buses. These covers can also be put on the side of buildings and other structures. There are really a lot of outdoor advertising options, from bench ads to skywriting.
M: That"s very interesting, but which of these methods do you recommend?
W: I think we should use all of them—cover the city with our new ads.
M: All of them?
W: Yes, all of them. You know what they say, "Go big or go home."
M:
OK. Let"s start now. Apart from requiring a large amount of money, we should also look for some experts in this field.
What can we know about outdoor advertising?
对话中女士提到，户外广告有好几种类型，广告牌就是其中的一种，包括传统的广告牌和数字广告牌。