单选题
Most mothers have a good piece of advice: Never go
into a supermarket hungry! If you go shopping for food before lunch time, you'll
probably buy more than you plan to. Unfortunately, however, just this advice
isn't enough for consumers these days. Modern shoppers need an education on how
and how not to buy things at the grocery store. First, you should check the
weekly newspaper ads. Find out the items that are on sale and decide if you
really need those things. In others words, don't buy anything just because it's
cheaper than usual! "New and Improved!" or" All natural" on the front of a
package influences you. Instead, read the list of ingredients (成分) on the back.
Third, compare prices; that is, you should examine the prices of both different
brands and different sizes of the same brand. Another
suggestion for consumers is to buy genetic (普通的) items instead of famous brands.
Genetic items in supermarkets come in plain packages. These products are cheaper
because manufacturers don't spend much money on packing or advertising. The
quality, however, is usually identical to the quality of well-known name brands.
In the same way, in buying clothes, you can often find high quality and low
prices in brands that are not famous. Shopping in discount clothing stores can
help you save a lot of money. Although these stores aren't very attractive, and
they usually do not have individual dressing rooms, not only are the prices low,
but you can often find the same famous brands that you find in high-priced
department stores. Wise consumers read magazine advertisements
and watch TV commercials, but they do this with one advantage: knowledge of the
psychology behind the ads. In other words, well-informed consumers watch for
information and check for misinformation. They ask themselves questions: Is the
advertiser hiding something in small print at the bottom of the page? Is there
any real information in the commercial, or is the advertiser simply showing an
attractive image? With the answers to these questions, consumers can make a wise
choice.
单选题
In the above passage, the author's main purpose is to ______.
A. suggest consumers to buy generic items instead of famous brands
B. give some pieces of advice to consumers
C. convince readers that the advice of most mothers aren't enough for
consumers these days
D. persuade consumers not to believe the advertisements
【正确答案】
B
【答案解析】[解析] 本文主要是讲作者对于消费者的几点建议。
单选题
Which of the following statements is NOT true about the phrase "generic
items" in Paragraph 2?
A. Generic items never say "New and Improved" or "All natural".
B. Generic products are usually cheaper than famous brands.
C. Manufacturers spend less money on packaging of generic items.
D. The quality of generic items is usually as good as that of well-known
name brands.
【正确答案】
A
【答案解析】[解析] 在文中第二段关于generic items的论述中并未提及A。
单选题
The writer thinks that advertisements are ______.
A. believable
B. attractive
C. full of misinformation
D. helpful to consumers
【正确答案】
D
【答案解析】[解析] 文中作者始终认为广告对消费者是有用的。
单选题
Which of the following is one of the author's suggestions to consumers?
A. To make use of advertisements.
B. Not to buy items with words like "New and Improved" or "All
Natural".
C. To buy high quality items such as famous brands after lunch.
D. To buy any generic items instead of famous brands.
【正确答案】
A
【答案解析】[解析] 第一段有“First, you should check the weekly newspaper ads”。
单选题
The author implies that ______.
A. going into a supermarket hungry, you may buy more than you plan to
B. the quality of generic items is usually high and the prices are
relatively low
C. discount clothing stores are good places to go to