单选题 {{B}}Text 4{{/B}}

As one of the biggest restaurants in the world, McDonald's origination and development has been a miracle in this field. The McDonald's story began in 1954 in San Bernardino, California. At first, the restaurant is run by two brothers, Dick and Mac McDonald. It didn't go very well at first; at one time it was nearly closed. However, the two brothers insisted on and overcame the difficulties, and made it turn for the better day by day.
Ray Kroc, a milk shake machine salesman, saw the massive potential of the brothers' business and decided to get involved. He purchased the rights from the brothers, on April 15th, 1955. He became the McDonald brothers' first franchisee when he opened his own McDonald's restaurant in Des Plaines, a suburb just north of Chicago.
The entry of Ray Kroc into the business contributed to the development in the history of McDonald's. He bought the rights to expand the McDonald's concept outside of California and Arizona, and quickly built the restaurant chain and by 1959 over 100 restaurants were in operation.
What is the secret of Ray Kroc? As a matter of fact, the restaurant was a favor for many of the Iocal teens at first and the menu was primarily barbeque items. Eight years later, the restaurant was closed for several months as it was renovated to become a restaurant that served food and was easy to prepare and served quickly. The food was very limited including Hamburgers, French fries and cold drinks. The employees prided themselves on creating an assembly line type of food preparation and being speedy in getting their food to the customers. The very basic step paved the path to glory. It separated McDonald's from the rest of the competitors and attributes to their great success. The restaurant proved to be an instant success.
By 1984, McDonald's served 17 million customers a day that was equivalent to serving lunch to the entire population of Australia and New Zealand. Today, McDonald's becomes one of the most famous and successful "fast food" chain in America and the world. McDonald's restaurants are now located in 31,000 locations all over the world, and the company employs more than 1.5 million people. Just have a look at its development in UK. In September 2004 the UK company owned restaurants employed 43,491 people: 40,699 hourly-paid restaurant employees, 2,292 restaurant managers, and 500 office staff. McDonald's franchisees employed a further 25,000 people.

单选题 Which of the following about McDonald's is true?

【正确答案】 D

【答案解析】[命题目的] 此题考查考生对文章细节的理解能力。 [解题要点] 由第一段第三句“At first, the restaurant is run by two brothers, Dick and Mac McDonald．”和下段第一句“Ray Kroc, a milk shake machine salesman, saw the massive potential of the brothers' business and decided to get involved．”可见，麦当劳最初是由麦当劳兄弟创立的，后来Ray Kroc才加入。故A项说法错误。根据第一段第四句“It didn't go very well at first；at one time it was nearly closed．”可见麦当劳开创之初并不顺利，故B项错误。根据第四段第二句“As a matter of fact, the restaurant was a favor for many of the local teens at first and the menu was primarily barbeque items．”麦当劳最初菜单上是各种烤肉，比较受孩子们欢迎，C项说法不严谨。由第三段第一句 “The entry of Ray Kroc…contributed to the development in the history of McDonald's。”可知，选择D正确。故正确答案为D选项。

单选题 What makes McDonald's successful?

【正确答案】 B

【答案解析】[命题目的] 此题考查考生对文章细节的理解能力。 [解题要点] 根据原文第四段第五句第六句“The employees prided themselves on creating an assembly line type of food preparation and being speedy in getting their food to the customers. The very basic step paved the path to glory．”可见，麦当劳成功的原因在于他们创造了一条准备食物的装备线，从而能够快速地向消费者提供食物。故B项为正确答案。

单选题 What can be inferred from the passage?

【正确答案】 C

【答案解析】[命题目的] 此题考查考生对文章细节的推断能力。 [解题要点] 根据第二段最后一句“He became the McDonald brothers' first franchisee when he opened his own McDonald's restaurant in Des Plaines, a suburb just north of Chicago．”可知，Ray Kroc在芝加哥北部的郊区Des Plaines开创了他自己的麦当劳餐厅，就此成为麦当劳兄弟的第一家特许经营商。所以A项错误。B项文中没有提及。根据第三段第二句“He bought the rights to expand the McDonald's concept outside of California and Arizona, and quickly built the restaurant chain and by 1959 over 100 restaurants were in operation.”可见，Ray Kroc购买了麦当劳扩展的经营权，这样在加利福尼亚州和亚利桑那州之外拓展麦当劳理念，Ray Kroc对于麦当劳的扩展是一个推动力。C项正确。根据原文第四段第三句“Eight years later, the restaurant was closed for several months as it was renovated to become a restaurant that served food that was easy to prepare and served quickly.”可见，Ray Kroc的经营小再把重心放在烤肉上，而是有了新的调整。D项错误。故正确答案为C项。

单选题 The numbers in the last paragraph aim to

【正确答案】 D

【答案解析】[命题目的] 此题考查考生对文章细节的理解和推断能力。 [解题要点] 文章最后一段中第二句话为主旨句，后面几句话都是作为例证存在的，所以最后一段的数字也是为了证明第二句活“Today, McDonald's becomes one of the most famous and successful 'fast food' chain in America and the world．”今天，麦当劳已经成为了美国和世界上最出名最成功的快餐连锁店之一。故正确答案为D项。