问答题
{{I}}Listen to the following passage. Altogether the passage will be read to you four times. During the first reading, which will be read at normal speed, listen and try to understand the meaning. For the second and third readings, the passage will be read sentence by sentence, or phrase by phrase, with intervals of 15 seconds. The last reading will be read at normal speed again and during this time you should check your work.
You will then be given 2 minutes to check through your work once more.
Please write the whole passage on ANSWER SHEET ONE.
Now listen to the passage.{{/I}}
【正确答案】
【答案解析】[听力原文]
{{B}} Fast Foods{{/B}}
Marketers have found that it is worth spending large amounts of money/to find our, what attracts people to new products./The study of consumer behavior is an interesting aspect of marketing./
Before introducing a new product, /the marketer arranges conducting a variety of marketing research tests,/and tries to determine which advertising approach and what prices would give the company the greatest profits./If the sample population seems not to like to use it,/the marketers will recommend improving it to meet consumer taste./Sometimes this means to reduce the price, thus attracting "bargain hunters. "/Or they may recommend changing the packaging. /Good packaging is economical, functional, and attractive./
Although marketers cannot control the needs and wants of the consumer,/they can control the stimuli to which the consumer responds. /By developing and advertising products which appeals to those needs and wants,/they can be successful and at the same time satisfy consumers.