单选题
In America and Europe magazine publishers have a common headache: total circulation is either flat or declining slightly as people devote more time to the internet, and an ever greater share of advertising spending is going online. Magazine units are mostly a drag on growth for their parents. Time Inc, the world' s biggest magazine company, has to fend off rum ours that its parent, Time Warner, will sell it. People in the industry expect that Time Warner will soon sell IPC Media, its British magazine subsidiary. The business model for consumer magazines is under pressure from several directions at once, both online and off. Magazines have become more expensive to launch, and the cost of attracting and keeping new subscribers has risen. In America newsstand sales have been worryingly weak, partly because supermarkets dominate distribution and shelf-space is in short supply. The internet's popularity has hit men's titles the hardest. FHM, the flagship "lads" magazine of Emap—a British media firm, for instance, lost a quarter of its circulation in the year to June. Not long ago consumer magazines were Emap's prize asset, but slowing growth from the division contributed to the company's decision to put itself up for sale. Men's magazines are in trouble in most developed-world markets as people have quickly switched from magazines to online services. There are good reasons why magazine owners should not feel pessimistic, however. For readers, many of the pleasing characteristics of magazines—their portability and glossiness, for instance— cannot be matched online. And magazines are not losing younger readers in the way that newspapers are. According to a study by the digital arm of Ogilvy Group, appetite for magazines is largely unchanged between older "baby boomers" and young "millennials". On the advertising side, magazines are faring much better than newspapers, which are losing big chunks of revenue as classified advertising shifts online. Advertisers like the fact that in many genres, such as fashion, readers accept and value magazine ads and even consider them part of the product. Unfortunately, magazine publishers have been slow to get onto the internet. "Eighteen months ago the internet was something they worried about after 4pm on Friday," says Peter Kreisky, a consultant to the media industry, "but now it's at the heart of their business model. " To their credit, however, big magazine firms are doing far more than reproducing their print products online. They offer people useful, fun services online—Lagardere' s Car and Driver website, for instance, offers virtual test drives, and Better Homes and Gardens online has a 3D planning tool to help people redesign their homes.
单选题In the first paragraph, the author mainly discusses______. [A] the effects of internet on the circulation of US and Europe magazines [B] the reason why parents don't subscribe to magazines [C] the problems American and European magazines face today [D] the consequences of people's devotion to online magazines
单选题Which of the following is true of magazines' current situation? [A] Magazines face pressures from the Internet only. [B] Magazines need to spend more on the marketing. [C] Most readers of magazines are attracted to online services. [D] Newsstand in America plays a major role in magazine sales.
【正确答案】
B
【答案解析】[考点] 事实细节 [解析] 此题考查考生对文章中具体细节的理解。根据题目内容我们可以在文中找到考查的内容在第二段，第二句谈到“杂志发行越来越贵，吸引和保留新订户的成本也在上升”。这就说明杂志需要在市场上花费更多，故B选项正确。 [干扰项分析] 文章第二段第一句提到，消费者杂志的商业模式面对来自各方的压力，既有网络的，也有非网络的，而A选项说只有来自因特网的压力，故A选项错误。原文第三段最后一句提到，男性杂志在多数发达国家市场都遇到了麻烦，因为人们很快从杂志转向了网上服务。这里的意思是特指男性杂志读者，而不是大多数读者，故C选项不正确。第二段最后一句提到“In America newsstand sales have been worryingly weak...”，这说明美国报摊的销售量很小，D选项说法与此不符，故排除。
单选题According to the text, magazine owners should not feel pessimistic in that______. [A] magazines are easier to carry [B] magazines are not losing young readers [C] magazines earn more from advertising than newspapers [D] magazines still have competitive features not found online
【正确答案】
D
【答案解析】[考点] 事实细节 [解析] 此题考查考生对文章中具体细节的理解。本题题干的内容可以在文章第四段第一句中找到，紧接着第二句就解释了杂志商不应该感到悲观的原因：即杂志有很多网络版无法比拟的令人满意的特点。D选项反映这一观点，故答案为D选项。 [干扰项分析] A选项的内容只是杂志令人满意的很多特点之一，过于片面，故排除。第四段第三句提到了杂志不会像报纸那样失去年轻读者，但这并不是杂志商不应该感到悲观的主要原因，故B选项也不对。对于C选项，文中第五段第一句中提到了magazines are faring much better than newspapers，这只是说处境好，受冲击小，而并未进行获益多少的对比，故C选项排除。
单选题When going onto the internet, big magazines______. [A] have changed their business model completely [B] are making use of internet flexibly [C] are taking prompt actions [D] have turned their products into online version
【正确答案】
B
【答案解析】[考点] 推理判断 [解析] 此题考查考生对文章具体内容进行推断的能力。对于此类试题，我们通常需要联系题干涉及的上下文进行理解。文章最后一段最后一句提到了大型杂志公司：“They offer people useful，fun services online—Lagardere’s Car and Driver website，for instance，offers virtual test drives．，and Better Homes and Gardens online has a 3D planning tool to help people redesign their homes．”从这句话我们可以看出大型杂志为人们在网上提供了很多有用有趣的服务，这就是灵活利用互联网的表现，与B选项说法相符。 [干扰项分析] 文章最后一段第二句提到“18个月前，互联网是他们星期五下午四点以后担心的东西，但现在互联网在他们商业模式中处于核心地位”，这说明改变的是互联网在其商业模式中的地位，而不是像A选项中所说的完全改变其商业模式，故A选项错误。最后一段第一句提到：“不幸的是，杂志出版商与互联网的对接动作很慢”，这与C选项所说的内容完全相反，故C选项排除。文章中谈到大型杂志提供了很多网上服务，而不是简单地将其产品变为网上版本，故D选项错误。
单选题Which of the following best summarizes the text? [A] Magazines faced with various challenges. [B] Threats posed by the internet to magazines. [C] Popularity lost with magazines. [D] New opportunities of magazines.