问答题 China is booming and private equity firms intend to prosper alongside the country．As opportunistic investors，the funds typically prefer plays on lhe growth of the consumer market-from finance companies to auto retailers and service providers such as internet travel agencies· Investors typically take the view that growth in the country makes China—related shares attrachve．But there are 1ots of chailenges．“Macm growth does not always translate into profitabiiity，”Joe Bae，cohead of KKR’s Asian operations，said at recent conference． Moreover，the competition is becoming fiercer．A new gencration of local Chinese talent has left the big buy-out firms to start new funds．