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Ethics and Mission Statements Correct As business emerged from the profit-oriented 1980s, values and social on responsibilities were being emphasized on in corporate mission statements. 34 Because Greed was out, and ethics were in. Businesses and their employees 35 became actively engaged in less activities that contributed to their communities. 36 To spell out their goals, companies were increasingly developed codes of ethics. 37 Mission statements that were written because they required consensus and 38 commitment. Not everyone who, however, agreed with the trend toward the 39 strong social stances of some public corporations. Respected economist Milton 40 Friedman contended, "Many Few trends could so thoroughly undermine the very 41 foundation of our free society as the acceptance by corporate officials of a social 42 responsibility other than to make as much more money for their stockholders as 43 possible." The CEO of Levi Strauss & Co. expressed another one viewpoint about 44 mission statements, saying that "our compliance-based program sent to a 45 disturbing message to our people--WE DON'T RESPECT YOUR INTELLIGENCE OR TRUST YOU!/