【答案解析】With an increasingly sophisticated and wealthy customer base, Chinese consumer-goods makers are starting to pay attention to brand-building. The smartest approach is to switch from simple product ads to marketing an entire lifestyle. In an echo of Nike's famous "Just do it" campaign, Li-Ning, the largest producer in China's sportswear market, has just launched an advertising blitz under the mottos "Anything is possible". It taps into the Chinese belief that they can safely wave goodbye to their hard lives of the past, and that the future is filled with unlimited opportunities. The founder of the brand was Li Ning, who won three gold medals for gymnastics in the 1984 Los Angeles Olympics. His days as a sporting hero may be over, but his brand may yet bring more glory.