补全短文 Task 2
A. advertiser
B. cultural barriers
C. target audiences
D. advertising decisions and budgets
E. a major force
F. the multiple contexts of communication

填空题 21.International advertising entails dissemination of a commercial message to______in many countries.

填空题 22.Multinational firms centralize______and use the same or a limited number of agencies worldwide.

填空题 23.Besides being seen as a communication process, international advertising is also______that both reflects social values, and propagates certain values worldwide.

填空题 24.In international markets the process of communicating to a target audience is more complex because ______differ in terms of language, literacy, and other cultural factors.

填空题 25.The______determines the appropriate message for the target audience.