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Task 2 A. advertiser B. cultural barriers C. target audiences D. advertising decisions and budgets E. a major force F. the multiple contexts of communication
填空题21.International advertising entails dissemination of a commercial message to______in many countries.
填空题22.Multinational firms centralize______and use the same or a limited number of agencies worldwide.
填空题23.Besides being seen as a communication process, international advertising is also______that both reflects social values, and propagates certain values worldwide.
填空题24.In international markets the process of communicating to a target audience is more complex because ______differ in terms of language, literacy, and other cultural factors.
填空题25.The______determines the appropriate message for the target audience.