{{B}} COCA-COLA AND ITS ADVERTISING{{/B}}
John S. Pemberton invented Coca-Cola in 1886. His partner suggested running an advertisement which the drink in the Atlanta Journal that very year. In 1888, Asa candler bought the Coca-Cola business and decided to make the product well-known{{U}} (31) {{/U}}signs, calendars and clocks. The company began to build its global network. When Robert Woodruff was made president of the company in 1923, he succeeded{{U}} (32) {{/U}}transforming Coca-Cola{{U}} (33) {{/U}}a truly international brand by setting{{U}} (34) {{/U}}a foreign department, which exported Coca-Cola to the Olympic Games in Amsterdam in 1928. During World War II, he promised to bring Coca-Cola{{U}} (35) {{/U}}every soldier in every part of the world.
Coca-Cola's advertising has always attempted{{U}} (36) {{/U}}reflect changing contemporary lifestyles. Creating an international advertising campaign requires the talents{{U}} (37) {{/U}}professionals in many fields, and extensive testing and research are always done{{U}} (38) {{/U}}deciding which advertisements will finally be used. Celebrity endorsements have featured heavily. Cary Grant, Ray Charles and Whitney Houston are just three of the big name stars who have agreed to appear{{U}} (39) {{/U}}Coca-Cola commercials.
After launching Diet Coke in 1982, the company saw its sales grow quickly. The drink is now the third most popular{{U}} (40) {{/U}}the world.