单选题
Given the choice, younger professionals are most interested
in working at tech companies like Apple and government agencies like the State
Department, but they are comparatively disinterested in working in the financial
industry, according to a survey conducted by Universum, a research
firm. What attracts college graduates to big tech companies
like Apple is mainly the cool factor surrounding these companies and their
products, as the survey found young professionals were most influenced by the
strength of the corporation's brand when picking their most desired
companies. "Companies that have appealing consumer brands
generally also succeed in being perceived as attractive employers. People
nowadays love to work for companies that produce their favorite products and
services," said Kortney Kutsop, employer branding specialist for Universum.
"Also, market success is an important factor: The company needs to be generally
seen as innovative and best-in-class in whatever they do—that's the recipe for
success." By contrast, financial institutions like Citigroup,
whose brands have been spoiled in recent years by the collapse of the financial
industry, ranked in the lower half of the list of 99 companies desired by young
professionals. Beyond the power of a company's brand, college
graduates were also heavily influenced by the perceived financial stability of
each company, which may explain why major corporations like Apple would rank at
the top, since they are constantly expanding and hiring new employees. On the
other hand, government agencies, which fared slightly worse than the tech
companies, may have been hurt by perceived weaknesses in recent years, given
that the public sector as a whole has been forced to freeze wages and lay off
employees. Universum, which surveyed more than 10,000 young
professionals who graduated from college in the last eight years, also found
that many of them are looking to switch jobs in the near future. In fact, half
of those surveyed claimed to have applied to other jobs in the past year and a
quarter plan to switch jobs within six months, suggesting that the organizations
at the top of this list may be flooded with new applications in the coming
months.
单选题
The Universum survey found that college graduates ______.
A.are sponsored by government agencies
B.refuse to work in the financial industry
C.are given better choices in employment
D.prefer to work at major tech companies
【正确答案】
D
【答案解析】[解析] 细节题。从文章的第一段“Given the choice, younger professionals are most interested in working at tech companies like Apple and government agencies like the State Department, but they are comparatively disinterested in working in the financial industry, according to a survey conducted by Universum, a research firm.”可知,与金融机构相比,大学毕业生更愿意去像苹果那样的科技公司工作。故选D。
单选题
According to Kortney Kutsop, young professionals nowadays ______.
A.are brand-oriented in job hunting
B.are brand-conscious in consumption
C.are eager to be innovative employees
D.are eager to get the recipe for success
【正确答案】
A
【答案解析】[解析] 细节题。从文章的第三段第一、二句“Companies that have appealing consumer brand generally also Succeed in being perceived as attractive employers. People nowadays love to work for companies that produce their favorite products and services.”可知,对消费者有吸引力的品牌公司同样会成功吸引求职者。如今,人们愿意在生产自己喜欢的产品和服务的公司就业。由此可推断,年轻的求职者在择业时更看重公司的品牌影响力。故选A。
单选题
Citigroup has become less appealing to young job seekers due to ______.
A.its inadequate service
B.its ruined reputation
C.its lack of creativity
D.its heavy workload
【正确答案】
B
【答案解析】[解析] 细节题。从文章的第四段“By contrast, financial institutions like Citigroup, whose brands have been spoiled in recent years by the collapse of the financial industry, ranked in the lower half of...”可知,像花旗集团这样的金融机构随着近几年金融市场的坍塌,企业的品牌也遭到重创,所以对求职者吸引力变少,故选B。
单选题
Compared with those at tech companies, jobs at government agencies in
recent years ______.
A.are better paid
B.are better rated
C.are less secure
D.are less demanding
【正确答案】
C
【答案解析】[解析] 推断题。从文章的第五段最后一句“On the other hand, government agencies, which fared slightly worse than the tech companies, may have been hurt by perceived weaknesses in recent years, given that the public sector as a whole has been forced to freeze wages and lay off employees.”可知,政府机构近年来冻结工资、辞退员工,所以工作没有保障。故选C。
单选题
In the survey, a majority of young professionals who graduated from
college in the last eight years ______.
A.are influenced by financial instability
B.are employed by big tech companies
C.have decided to change their careers
D.have found jobs in the public sector
【正确答案】
C
【答案解析】[解析] 细节题。从文章的最后一段第一句“Universum, ...also found that many of them are looking to switch jobs in the near future.”可知,大部分年轻的求职者希望换工作。故选C。