阅读理解 To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way. " and "You're the Boss. " A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca-Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!

单选题 31.A good knowledge of the difference between marketing and selling leads to______.

单选题 32.Not too long ago, industries focused on______.

【正确答案】 A

【答案解析】细节题。解题点在第一段第二句。文章提到“…most industries concentrated primarily on the efficient production of goods， and then relied on ‘persuasive salesmanship’to move as much of these goods as possible．”，所以企业关注的是production of goods和persuasive salesmanship。因此正确答案是A。

单选题 33.The very core of marketing lies in______.

单选题 34.A successful business deal can take place only when______.

【正确答案】 C

【答案解析】推理题。解题点在第三段第二句，即“There are always two sides to every business activity the firm and the customer and each must be satisfied before trade occurs．”，意思是只有顾客和厂家都满意的情况下，交易才能进行。C选项的意思是顾客满意和公司盈利同样重要。因此，正确答案是C。