【正确答案】
A
【答案解析】[解析]
People can be addicted to different things, e.g., alcohol, drugs, certain foods, or even television. People who have such an addiction are compulsive, i.e., they have a very powerful psychological need that they feel they must satisfy. According to psychologists, many people are compulsive spenders: they feel that they must spend money. This compulsion, like most others, is irrational -- impossible to explain reasonably. For compulsive spenders who buy on credit, charge accounts are even more exciting than money. In other words, compulsive spenders feel that with credit, they can do anything. Their pleasure in spending enormous amounts is actually greater than the pleasure that they get from the things they buy.
There is even a special psychology of bargain hunting. To save money, of course, most people look for sales, low prices, and discounts. Compulsive bargain hunters, however, often buy things that they don't need just because they are cheap. They want to believe that they are helping their budgets, but they are really playing an exciting game: when they can buy something for less than other people, they feel that they are winning. Most people, experts claim, have two reasons for their behavior: a good reason for the things that they do and the real reason.
It is not only scientists, of course, who understand the psychology of spending habits, but also business-people. Stores, companies and advertisers use psychology to increase business: they consider people's need for love, power, or influence, their basic values, their beliefs and opinions, and so on in their advertising and sales methods.
Psychologists often use a method called "behavior therapy" to help individuals solve their personality problems. In the same way, they can help people who feel that they have problems with money.
[分析] 因果关系的找寻和判断。
根据原文,心理学家的说法,many people are compulsive spenders:they feel that they must spend money. This compulsion,like most others,is irrational—impossible to explain reasonably 即许多人都是强迫性消费者:他们感到必须花钱才行。而这种强迫症像其它强迫症一样是非理性的。由此可推断,强迫性消费者想大量花钱是因为他们受到一种非理性的强迫。因此A项内容与原文含义相符,是正确的答案。
[解题关键] 理解上下文内在逻辑关系是解题的关键。
【正确答案】
C
【答案解析】[解析] 推理判断题。
根据原文Stores,companies and advertisers use psychology to increase business: they consider people's need for love,power,or influence,their basic values,their beliefs and opinions,and so on in their advertising and sales methods可知,商家运用花钱心理促销,他们在广告和促销方式上充分考虑到人们对爱、权利和影响力的需求,人们的基本价值、信仰和观念等因素。由此可推断,他们是利用商品的无形、非实用方面的价值来吸引消费者,因此C项内容与原文意思相符,是正确答案。
[解题关键] 将关键表达中的词汇归类,而后与各选项对比,作出合理判断。本题中关键表达need for love,power,or influence,their basic values,their beliefs and opinions 都属于non-practical类,由此可作出正确判断。