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Something Men Do Not Like to Do{{/B}} Eric Brown hates shopping. "It's just not enjoyable to me," said the 28-year-old Chicago man who was carrying several shopping bags along the city's main street, Michigan Avenue. "When I'm out{{U}} (51) {{/U}}, I basically know what I want to get. I rush in. I buy it. I{{U}} (52) {{/U}}." Common wisdom says that guys hate to shop. You can ask generations of men. But people who study shopping say that a number of social, cultural and economic factors are now{{U}} (53) {{/U}}this "men-hate-to-shop" notion. {{U}} (54) {{/U}}social class and age, men say they hate to shop," says Sharon Zukin, a City University of New York sociology professor. "Yet when you ask them deeper questions, it turns out that they{{U}} (55) {{/U}}to shop. Men generally like to shop for{{U}} (56) {{/U}}, music and hardware (硬件). But if you ask them about the shopping they do for books or music, they'll say, 'Well, that's not shopping. That's{{U}} (57) {{/U}}" In other words, what men and women call "buying things" and how they approach that task are{{U}} (58) {{/U}}. Women will{{U}} (59) {{/U}}through several 1,000-square-metre stores in search of the perfect party dress. Men will wander through 100 Internet sites in search of the{{U}} (60) {{/U}}digital camcorder (摄像放像机). Women see shopping as a social event. Men see it as a mission or A.{{U}} (61) {{/U}}to be won. "Men are frequently shopping to win," says Mary Ann McGrath, a marketing professor at Loyola University of Chicago. "They want to get the best deal. They want to get the best one, the last one and if they do that it{{U}} (62) {{/U}}them happy." When women shop, "they're doing it in a way where they want{{U}} (63) {{/U}}to be very happy," says McGrath. "They're kind of shopping for love." In fact, it is in clothing where we see a male-female{{U}} (64) {{/U}}most clearly. Why, complain some men, are all male clothes navy, black or brown? But would they wear light green and pink (粉红色的)? These days, many guys wear a sort of "uniform", says Pace Underhill, author of "Why We Buy". "It's been hard for them to understand what it means to be fashion-conscious (时尚) in a business way. It becomes much, much easier{{U}} (65) {{/U}}you narrow your range of choices." |