【正确答案】
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【答案解析】[解析] 1-5
M: Good morning, Kate Roberts. Welcome to our studio. (1)As the founder and director of YouthAIDS, could you tell us something about the program?
W: OK. (2) {{U}}Well, founded in 2001, YouthAIDS is a global education and prevention initiative that uses pop culture, music, theater, movies and sports to stop the spread of HIV/AIDS. The program reaches 600 million young people in more than 60 countries with life-saving products and services.{{/U}} In 2002, YouthAIDS partnered with MTV to produce the "Staying Alive'concert, a $ 3 million event broadcast worldwide and featured on all major news channels.
M: Before you started YouthAIDS, you had a background in marketing. Could you tell us a little bit about your career before YouthAIDS?
W: Sure. (1) {{U}}I was about six years in advertising before I went to PSI, {{/U}}which is Population Services International. YouthAIDS is a program of PSI. (1) {{U}}I focused on youth and how to develop advertising programs targeted to youth, so some of my products were cigarettes, bubble gum, soda pop, liquor, {{/U}}all the things that damage young people, l used a lot of media and pop culture to reach these young people with these messages to sell products.
M: (3) {{U}}I read in a piece in the Washington Post that you had the idea to help children when you were in Africa.{{/U}} Tell us about that.
W: Michael Holscher, contacted me in Romania to donate my time to develop the first national AIDS campaign in Romania. The situation in Romania, which is obviously very poor, is he had very little resources to fund the campaign. After that, I went to Africa for three weeks to have a rest. I went to South Africa and really the moment I touched down, I saw the townships and the devastation of HIV/AIDS affecting young people and the poverty that these beautiful African people were Jiving in.
M: You mentioned the work you've done in Africa. I know in addition to that you've also done some work in India, which is another country where A1DS is really very serious. Could you tell me a little bit about your initiatives in collaboration with Bollywood, the Indian film industry, and how that works with your economic model?
W: We have a very large program in India. In fact, it's one of our largest. With a population of over a billion people, it's necessary to find lots of different techniques for reaching the people who need these health products and services the most.
M: You referred earlier to the economic slowdown. Typically a lot of charity activity is affected during a recession. Do you have any plans for how you might cope with that situation? How would you adjust your business model?
W: (4) {{U}}We're actually not going to adjust our business model, because it's a business model that works. We provide a platform for all corporations, whether they're big or small. We make a tailored plan for those companies based on their objectives and all objectives tire different, so every single project that we work on is tailor-made.{{/U}} This is a business model that works for anybody.
M: In thinking back over the years that you've been doing this, what would you say is the biggest leadership challenge that you have faced and how did you overcome it and what did you learn from it?
W: I would say that the biggest leadership challenge is trying to re-invent the wheel. I don't believe in it at all. I chose to join an existing organization with a track record of providing solid health impact and measurable results, PSI. And the reason 1 did that is because they needed help to expand on their donor base.
M: Since the cause that you're dealing with affects a lot of young people, including high school students, what would you suggest as some of the ways that people can get involved in supporting what you're doing, especially high school students?
W: I would go through to www. youthaids, org. It actually outlines very clearly what you can do as a student. I spend a lot of time speaking to students. I think that they can change the world. Anybody can do anything if they put their mind to it and find their passion.
M: One last question, Kate: How do you define success?
W: Success in what way?
M: For yourself. For your cause.
W: Success comes in two ways. (5) {{U}}We're obviously a successful organization and we have grassroots programs in 65 countries around the world and success is saving lives and being able to measure that.{{/U}} That for me is success. (5) {{U}}Success on the commercial side of things is finding champions.{{/U}} You have to sell yourself in order to find that champion who's willing to listen to you and believe in you and develop a program with you. (5) {{U}}So my success is finding other successful people who can be successful on my behalf.{{/U}}
M: Kate, thank you so much for joining us today.
W: It's been absolutely my pleasure.