单选题
In targeting consumers what Pepsi calls the "Power
of One" makes perfect sense: it's all about making sure. that everybody who buys
a salty bag of Tostitos or Lay's potato chips has to think twice before passing
up that thirst quenching bottle of Pepsi or Mountain Dew across the
aisle. In the back offices of supermarkets and discount stores,
Pepsi is waging another kind of war, {{U}}pitching{{/U}} itself not just as a
supplier but also as a partner in a highly competitive business. Coined. Pepsi,
Frito Lay and Tropicana account for $ 11 billion in retail sales at supermarkets
-- hefty numbers that Coke can't match. "We represent up to 13% of their
profits," says PepsiCo's new senior vice president for sales and marketing, AI
Carey. Last month Carey accompanied Enrico and the presidents of Pepsi, Prito
and Tropicana on a historic first joint call on a major retailer to remind the
customer of those figures. For Enrico, the reengineering of
PepsiCo could be the crowning achievement of a career filled with magic acts.
The 54-year-old chairman started as an associate product manager for Frito Lay
and became president of Pepsi Cola at 39. In the 1980s he became famous as the
cola warrior who beat Coke and bragged about it. As its president in the 1990s,
he rejuvenated Frito Lay. Then he turned around the restaurant division before
deciding it was too expensive to keep. "Nobody can bull Roger, because he knows
every one of our businesses clearly", says Indra Nooyi, the company's chief
strategist. Enrico has spent a long time picking these businesses apart and
relearning them, in order to completely reshape them. What
Enrico discovered was that forging a new PepsiCo meant changing a corporate
oulture that was in love with itself. Pepsi has always attracted some of
America's hottest executive talent, and it let these managers run their
businesses. {{U}}In a world where scale matters, such freedom has a price.{{/U}}
"Frankly, we had a long-standing culture of autonomous business units," says
Frito Lay chief executive officer Steve Reinemund. So while managers were
ricocheting off each other in search of their next promotion, or chasing new
restaurant chains or joint ventures in far flung parts of the world, Coke stuck
with the game it knew, steadily increasing the stakes along the way with
billions of dollars of investment in soft drinks, nothing else. "The bet had
been made, and we didn't raise or call it." says Enrico. "We didn't even
play."
单选题
According to the first paragraph of the passage, we can infer that
______.
A. fire breaks out often in potato chips
B. salty food encourages the sale of cola
C. it is not easy to make a purchase before thinking carefully
D. being thirsty is the only reason for buying cola