【答案解析】[参考范例]
In the first place , choosing advertisement is important. Within its coverage, it can reach millions of people here and there. Advertisement can attract many people to notice your products, just through cost-effective channel, Internet, billboard, television and so on.
Besides , taking demographic characteristics into consideration is also very necessary. Such characteristics contain many elements, such as one"s age, income, education, social class, etc., which play a decisive role in your selection. For example, using Internet for teenagers, using newspapers or magazines for educated people, etc.
Lastly , sales promotion is also important. Company can make use of free samples, loyalty schemes and trade shows to attract more existing customers and potential customers. [解析] 本题需要发言的主题是“选择营销组合方案”。根据已有的要点1“Advertising广告”，可以联想到广告对于开拓市场(explore your market)十分重要。根据已有的要点2“Demographic characteristics人口分布特点”，可以联想到其原因是满足客户的不同需求(meet different needs)。另外我们还可以补充一些回答的要点，例如，Geographic distribution地域分布，可以想到这对于针对不同地区开展营销活动(concentrate different places)十分必要；再如，Sales promotion，促销可以吸引更多的顾客(attract more customers)。