单选题

Questions 19 to 22 are based on the conversation you have just heard.

单选题 What are the two speakers talking about?

A、 The benefits of strong business competition.
B、 A proposal to lower the cost of production.
C、 Complaints about the expense of modernization.
D、 Suggestions concerning new business strategies.

【正确答案】 D

【答案解析】[听力原文]19-22 W: Hello, Gary. How are you? M: Fine! And you? W: I can't complain. Did you have time to look at my proposal? M: No, not really. Can we go over it now? W: Sure. I've been trying to come up with some new production and advertising strategies. First of all, if we want to stay competitive, we need to modernize our factory. New equipment should've been installed long ago. M: How much will that cost? W: We have several options ranging from one hundred thousand dollars all the way up to half a million. M: OK. We'll have to discuss these costs with finance. W: We should also consider human resources. I've been talking to personnel as well as our staff at the factory. M: And what's the picture? W: We'll probably have to hire a couple of engineers to help us modernize the factory. M: What about advertising? W: Marketing has some interesting ideas for television commercials. M: TV? Isn't that a bit too expensive for us? What's wrong with advertising in the papers, as usual? W: Quite frankly, it's just not enough anymore. We need to be more aggressive in order to keep ahead of our competitors. M: Will we be able to afford all this? W: I'll look into it, but I think higher costs will be justified. These investments will result in higher profits for our company. M: We'll have to look at the figures more closely. Have finance draw up a budget for these investments. W. All right. I'll see to it. [精解] 题干问：“两位说话者在谈论什么?”对话材料中女士说：“Sure．I've been trying to come up with some new production and advertising strategies．”即这位女士正在努力提出一个新的生产和广告战略，所以本题的答案D“关于新的商业战略”符合题意。

单选题 What does the woman say about the equipment of their factory?

A、 It cost much more than its worth.
B、 It should be brought up-to-date.
C、 It calls for immediate repairs.
D、 It can still be used for a long time.

【正确答案】 B

【答案解析】[精解] 题干问：“关于他们工厂的设备，女士是如何看待的?”对话材料中女士说：“…if we want to stay competitive，we need to modernize our factory. New equipment should've been installed long ago．”意思是，如果我们想保持竞争力，我们需要使我们的工厂现代化，我们早就应该安装新的设备了。这与答案B“工厂的设备应该更新”相符。

单选题 What does the woman suggest about human resources?

A、 The personnel manager should be fired for inefficiency.
B、 A few engineers should be employed to modernize the factory.
C、 The entire staff should be retrained.
D、 Better-educated employees should be promoted.

【正确答案】 B

【答案解析】[精解] 题干问：“在人力资源方面，女士的建议是什么?”对话材料中女士说：“We'll probably have to hire a couple of engineers to help us modernize the factory．”即，需要为工厂雇用几个工程师帮助工厂实现现代化，所以本题的答案选B。

单选题 Why does the woman suggest advertising on TV?

A、 Their competitors have long been advertising on TV.
B、 TV commercials are less expensive.
C、 Advertising in newspapers alone is not sufficient.
D、 TV commercials attract more investments.

【正确答案】 C

【答案解析】[精解] 题干问：“女士为什么建议在电视上做广告?”对话材料中女士说：“Quite frankly，it's just not enough any more．We need to be more aggressive in order to keep ahead of our competitors．”女士说在别的地方做广告不够有效，所以“我们必须具有更强的竞争力，确保领先于竞争对手。所以本题的答案选C。