单选题
Read the following passage and choose the best word for each space. Money spent on advertising is money spent as well as any【C1】______know of. It serves directly to assist a rapid of goods at reasonable prices,【C2】______establishing a firm home market and so making it possible to provide【C3】______export at competitive prices. By drawing attention to new ideas it helps enormously to raise standards of living. By helping to increase demand it【C4】______an increasing need for labor, and is therefore an effective way to fight unemployment. It lowers the costs of many services:【C5】______advertisements your daily newspaper would cost four times as much, the price of your television license would need to be doubled, and travel by bus or tube would cost 20 percent more. And perhaps most important of all, advertising provides a guarantee of reasonable value in the products and services you buy【C6】______the fact that twenty-seven Acts of Parliament govern the terms of advertising, no regular advertiser dare promote a product that fails to live【C7】______the promise of his advertisements. He might fool some people for a little【C8】______through misleading advertising. He will not do so for long, for mercifully the public has the good【C9】______not to buy the inferior article more than once. If you see an article【C10】______advertised, it is the surest proof. I know that the article does what is【C11】______for it, and that it represents good value. Advertising does more for the【C12】______benefit of the community than any other force I can think of. There is one more point I feel I ought to【C13】______on. Recently I heard a well-known television personality【C14】______that he was against advertising because it persuades rather than informs. He was drawing【C15】______fine distinctions. Of course advertising【C16】______to persuade. If its message were【C17】______merely to information — and that in itself【C18】______difficult if not impossible to achieve,【C19】______even a detail such as the choice of the color of a shirt is subtly persuasive — advertising would be so boring【C20】______no one would pay any attention. But perhaps that is what the well-known television personality wants.
【答案解析】解析：考点：逻辑关系。分析：本文4个选项的意思分别是：A．therefore“所以，因此”；B．thereby(=by that means)“借以，从而”；C．thereupon“因此，随即”；D．thereafter“此后，其后”。该句承接上句，指的是“借以(商品以合理的价格很快流通)而建立一个稳定的国内市场并……”, 因此选项B．thereby正确。
单选题
【C3】
【正确答案】
A
【答案解析】解析：考点：习惯搭配。分析：固定词组provide for sth．意为“为某事可能发生做准备”，因此选项A．for正确。本文指的是“并且可能以有竞争力的价格提供出口”，又如：provide for every eventuality in the budget(在预算中为可能出现的一切情况做好准备)。
【答案解析】解析：考点：词组辨析。分析：本句意为：“没有哪家正规的广告商敢推销不——广告宣传所许诺的产品。”4个选项的意思分别是A．(live)by“靠……为生”；B．(live)up to“无愧于，符合某事物标准”；C．(live)on“以……为生”；D．(live)through“度过，经历过”。只有选项B．up to代入句中符合题意，故该选项正确。又如：failed to live up to his reputation(不符合个人的声誉)。
单选题
【C8】
【正确答案】
C
【答案解析】解析：考点：习惯搭配。分析：本句4个选项中只有选项C．while可代入句中，组成词组for a while，表示“一段时间”，本句意为：“靠广告的误导，有可能短时间内欺骗一些人”因此选项C．while正确。又如：She worked in a bank for a while before studying law．(她在学法律之前在银行工作过一段时间。)