As elsewhere, Castrol has adopted a premium pricing strategy in Vietnam, which is consistent with the company's attempt to build a global brand image of high quality. Castrol oil costs about US $1.5 per liter in Vietnam, about three times as much as the price of cheaper oil imported from Taiwan and Thailand. Despite the high price of its product, Castrol claims it is gaining share in Vietnam as its branding strategy wins converts. Castrol has had to tailor its distribution strategy to Vietnam's unique conditions. In most countries where it operates, Castrol divides the country into regions and has a single distributor in each region. (From Case study: Castrol Oil in Vietnam)