The
generation effect refers to the finding that information will be better
remembered if it is generated rather than simply read, or we can say it is a way
of committing information actively to memory. How well we retain new information
depends on how actively we process it during learning. To simply read something
several times committing it to memory is not as effective as generating an
answer to a question. In business, companies have found customers would remember
the name of their products quickly if they generate themselves in the new
information. Now hear a talk on the same subject.
The professor gives an example to explain how generation effect helps
customers remember the name of products. Explain how this example is related to
the reading passage.
【正确答案】topic (reading)
The lecture is on the topic of generation effect which means people tend to remember new information more quickly when it is generated, compared to those information being simply read or heard. The professor demonstrates this theory by a research example.
example
In the lecture, two advertisements for a soft drink were played in front of many customers. The first one repeated the name and the features of the drink time after time, with the aim of drawing customers' attention and impressing the name of the product into their brains, but in the following interview, most people forgot the name. Then the second commercial did the same as the first one except for a question: What is the name of the soft drink? Then almost all people could name the drink later. On the whole, the research shows the generation effect succeed in helping customers remember the soft drink.
【答案解析】[听力原文]
W: The interesting thing is that the generation effect is not only used in school for teaching, but it seems corporations have also caught on to the idea and are using it so that the consumers can remember their products quickly.
A case study was done by a soft drink to test this theory. There were two commercials played for a group of customers. The first commercial repeated the name and characteristics of the drink several times; the customers were asked about the name of the soft drink afterwards, but mostly all of them forget the name. The second commercial dig the same but ended the commercial with a simple direct question: what was the name of the soft drink? Astoundingly, nearly all of the customers asked could recall the name of the soft drink. It appears that committing information actively to memory has more of an effect than just reading something over a few times.