单选题
The Bank with Ideas
With several hundred years of history behind it, the APL Bank has few problems in convincing businesses that it is a reputable and secure
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of a range of banking services. Now, it is demonstrating to business customers that it is flexible and responsive enough to
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their changing needs in the 21st century.
Based in London, APL offers banking services to businesses throughout the UK via its branch
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Most customer service provision is
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out by personal account managers based in local branches, together with
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staff at company headquarters.
An important
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for APL has been to make it easy for customers to
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business with the bank. They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the "account contact" and
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with the customer during the manager"s
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In addition, for those who want
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to their bank at any time of day or night there is now a 24-hour phone-based service.
In order to remain competitive and build customer loyalty, the bank guarantees to turn around urgent loan
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within 24 hours. This focus on the customer has also been a driving
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in APL"s recruitment and development policy. For example, newly inducted staff
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a "customer service review" to find out what it is like to be on the other side of the desk, asking to borrow money.
Together, these
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in banking have achieved excellent results. The customer
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is growing fast, and last year the bank gained 36,000 new business accounts.