单选题

Something Men Do Not Like to Do

Eric Brown hates shopping. "it's just not enjoyable to me," said the 2g-year-old Chicago man who was carrying several shopping bags along the city's main street, Michigan Avenue. "When I'm out {{U}} {{U}} 1 {{/U}} {{/U}}, I basically know what I want to get. I rush in. I buy it. I {{U}} {{U}} 2 {{/U}} {{/U}}."
Common wisdom says that guys hate to shop. You can ask generations of men. But people who study shopping say that a number of social, cultural and economic factors are now {{U}} {{U}} 3 {{/U}} {{/U}}this "men-hate-to-shop" notion.
"{{U}} {{U}} 4 {{/U}} {{/U}}social class, ethnicity, age, men say they hate to shop," says Sharon Zukin, a City University of New York sociology professor. "Yet when you ask them deeper questions, it turns out that they {{U}} {{U}} 5 {{/U}} {{/U}}to shop. Men generally like to shop for {{U}} {{U}} 6 {{/U}} {{/U}}, music and hardware. But if you ask them about the shopping they do for books or music, they'll say, 'Well that's not shopping. That's {{U}} {{U}} 7 {{/U}} {{/U}}'"
In other words, what men and women call "buying things" and how they approach that task are {{U}} {{U}} 8 {{/U}} {{/U}}.
Women will {{U}} {{U}} 9 {{/U}} {{/U}}through several 1,000-square-metre stores in search of the perfect party dress. Men will wander through 100 Internet sites in search of the {{U}} {{U}} 10 {{/U}} {{/U}}digital camcorder.
Women see shopping as a social event. Men see it as a mission or a {{U}} {{U}} 11 {{/U}} {{/U}}to be won.
"Men are frequently shopping to win," says Mary Ann McGrath, a marketing professor at Loyola University of Chicago, "they want to get the best deal. They want to get the best one, the last one and if they do that it {{U}} {{U}} 12 {{/U}} {{/U}}them happy."
When women shop, "they're doing it in a way where they want {{U}} {{U}} 13 {{/U}} {{/U}}to be very happy," says McGrath. "They're kind of shopping for love."
In fact, it is in clothing where we see a male-female {{U}} {{U}} 14 {{/U}} {{/U}}most clearly. Why, complain some men, are all male clothes navy, grey, black or brown? But would they wear light green and pink?
These days, many guys wear a sort of "uniform", says Paco Underhill, author of Why We Buy, "It's been hard for them to understand what it means to be fashion-conscious in a business way. It becomes much, much easier if you {{U}} {{U}} 15 {{/U}} {{/U}}your range of choices."