阅读理解
The digital onslaught of e-books and Amazon-style e-tailers have put bookstores in an existential dilemma. Digital books are said to outsell print titles by 2015 in Britain, and even sooner in America. With the demise of HMV, that music-peddling giant, still fresh in everyone's minds, bricks-and-mortar bookstores appear to be on borrowed time. So, what is the future of the bookstore? This was the burning questions on everyone's lips at a recent event at Foyles's flagship bookshop on Charing Cross Road in London. For a bookstore to remain successful, it must improve 'the experience of buying books,' says Alex Lifschutz, an architect whose London-based practice is designing the new Foyles. He suggests an array of approaches: 'small, quiet spaces cocooned with books; larger spaces where one can dwell and read; other larger but still intimate spaces where one can hear talks from authors about books, literature, science, travel and cookery.' The atmosphere is vital, he adds. Exteriors must buzz with activity, entrances must be full of eye-catching presentations and a bar and cafe is essential. There are plenty of ways to delight the bookstore customer, but few are easily monetised. The consensus is that bookstores need to become cultural destinations where people are prepared to pay good money to hear a concert, see a film or attend a talk. The programming will have to be intelligent and the space comfortable. Given how common it is for shoppers to browse in shops only to buy online later, some wonder whether it makes sense to charge people for the privilege. But forcing people to pay for the privilege of potentially paying for goods could deter shoppers altogether. A more attractive idea might be a membership scheme like those offered by museums and other cultural venues. Unlike reward cards, which offer discounts and other nominal benefits, a club membership could provide priority access to events (talks, literary workshops, retreats) and a private lounge where members can eat, drink and meet authors before events. Different memberships could tailor to the needs of children and students. To survive and thrive, bookstores should celebrate the book in all its forms: rare, second-hand, digital, self-printed and so on. Digital and hybrid readers should have the option of buying e-books in- store, and budding authors should have access to self-printing book machines. The latter have been slower to take off in Britain, but in America bookstores are finding them to be an :important source of revenue. The bookstore of the future will have to work hard. Service will be knowledgeable and personalised, the inventory expertly selected, spaces well-designed and the cultural events attractive. Whether book stores, especially small independents are up to the challenge, is not clear. The fate of these stores is a cliff-hanger.
单选题
According to paragraph. 1, which of the following is true? ______
【正确答案】
B
【答案解析】根据题干定位第一段。第2句说到2015年,在英国,电子书的销量据说会超过纸质书籍;而这一天在美国可能来得更早。因此B项正确。 A项无中生有,段落第1句确实提到了电子书和网络书商对实体书店造成经营困难,但并没有说实体书店已经过时。C项属于词意曲解,段落中提到bookstores appear to be on borrowed time(实体书店深陷困境而苟延残喘),其原因在于受到新形式图书销售的攻击,而非时间不够。第一段最后一句话表示富瑶书店最近举办的活动引起了人们对传统书店未来何去何从这一问题的关注。这并非只是针对富瑶一家书店,因而D项错误。
单选题
According to Alex Lifschutz, the most important thing a bookstore should present is ______.
【正确答案】
B
【答案解析】本题解题的关键在于“最”。根据人名定位到第二段。段落第1句提出要想保持成功,书店必须提高顾客的购书体验。第2句He suggests an array of approaches后面则是提高客户体验的具体建议。第二段是总分的结构,核心思想就是第1句的improve the experience of buying books,因而选择B项。 A、C和D项都是第二段中提及的,针对atmosphere作者用了vital这个词;最后的bar and cafe也用了essential这个词。第二段中间讲述了书店里应当有不同的区域来实现不同的功能,这对应了D项。然而这些都是如何实现B项的具体做法,因而都不够全面。
单选题
From paragraph 3, it can be inferred that ______.