填空题
{{B}}PART FOUR{{/B}}
{{B}} · Read the following text.
· Choose the
best word to fill each gap.
· For each question 21--30, mark one
letter A, B, C or D.{{/B}}
| Classified Advertising is that advertising which is
grouped in certain{{U}} (21) {{/U}}of the paper and is thus
distinguished from display advertising. Such groupings as "Help{{U}} (22)
{{/U}}", "Real Estate", "Lost and Found" are made, the rate{{U}} (23)
{{/U}}being less than for display advertising. Classified advertisements are
a convenience to the reader and a{{U}} (24) {{/U}}to the advertiser. The
reader who is interested{{U}} (25) {{/U}}a particular kinds of
advertisement finds all advertisements of that type grouped for him. The
advertisers may, on this{{U}} (26) {{/U}}, use a very small
advertisement that would be lost if it were placed among larger advertisements
in the paper. It is evident that the reader approaches the classified
advertisement in a different frame of mind from that{{U}} (27) {{/U}}he
approaches the other advertisements in the paper. He turns to a page of
classified advertisements to{{U}} (28) {{/U}}the particular
advertisement that will meet his needs. As his attention is voluntary, the
advertiser does not need to rely to much extent on display type to get the
reader's attention. Formerly all classified advertisements were of the same size
and did not have display type. With the increase in the number of such
advertisements, however, each advertiser within a certain group is{{U}} (29)
{{/U}}others in the same group for the reader's attention. In many eases the
result{{U}} (30) {{/U}}an increase in the size of the space used and the
addition of headlines and pictures. In that way the classified advertisement has
in reality become a display advertisement. This is particularly true of real
estate advertising. |