问答题 A WHAT IS IMPORTANT WHEN?
ANSWERING THE TELEPHONE IN THE OFFICE
·ANSWERING THE PHONE QUICKLY
·FRIENDLINESS
·EFFICIENCY
B WHAT IS IMPORTANT WHEN?
DESIGNING THE PACKAGE FOR A NEW PRODUCT
·TARGET GROUP
·MARKET POSITIONING
· MATERIAL

【正确答案】A: I think three things are important when answering the telephone. First of all, we should answer the telephone quickly, for example, after no more than four rings. There is no excuse for keeping a caller waiting. Secondly, the point about friendliness, however, is also important. People want to hear a cheerful voice when they call the company and feel good when they do business with us. And finally, moving on to efficiency, we should make sure the people who answer the telephone can either deal with enquiries themselves or put the caller through to the right person.
B: I think three things are important when designing the package for a new product. Firstly, we must decide what group of people are target customers. We must design the style, pictures on the package according to the common taste of the target customers. Secondly, market positioning is also important. Is the product positioned as gift or for household use? If as gift, the package should be smart enough. And lastly, we must choose appropriate material such as metal foil, cellophane to be the container.
【答案解析】