填空题
1 A tourism marketing plan helps you make marketing decisions by arranging tasks, selecting messages, and 1to promote your area.
2 2about the travelers of your area is necessary for an effective plan.
3 First, you should set your 3.
4 Your marketing goals should be far-ranging so that they can be accomplished through 4.
5 SWOT is short for 5, 6, 7and Threats.
6 Strengths and weaknesses are that could have an impact on your market position.
7 Opportunities and threats are external forces that influence your 8.
8 Thirdly, create a community or 9.
9 Make 10of the features your area offers including food and accommodation, etc.
10 Fourthly, recognise your 11.
11 Ask for 12information such as gender, age, income and home town.
12 Finally, set marketing objectives for each 13.