填空题
Electronic commerce has the promise to be a very powerful business channel. Many "traditional" businesses such as General Electric, American Airlines, and US Air have (31) successfully implemented successful web-based strategies. New businesses, such as Amazon. corn, are challenging many traditional businesses to rethink the (32) they conduct business. The success of Amazon. corn has prompted many, previously "traditional" businesses, such as the bookstore retailer, Barnes and Noble, to (33) the electronic commerce arena.
When implemented properly and when aligned (34) the firm's overall corporate strategy, electronic commerce can significantly enhance the operations of a firm. The potential benefits of electronic commerce to businesses depend on the extent of implementation and also the industry in (35) the firm operates. The outlook for web-based revenues is particularly (36) for the travel, financial services, computing hardware and software industries. The primary benefits to consumers are convenience, access to information, and price comparison. All of these benefits to the consumer (37) in more buying power.
(38) business models and the value chain are no longer representatives of the virtual society in which electronic commerce operates. The value chain of electronic commerce-based companies places the customer as the center of focus with a sharing of data throughout all processes of the value chain and the customer.
Besides, the (39) of electronic commerce depends on the assurance in which businesses and customers place in its underlying systems. Security is often cited as the number one impediment (40) the growth of electronic commerce.