填空题 A.
This book examines the most successful sales campaigns of recent years. It provides examples of how major consumer brands, like Coca-cola, Nike, 3M and Toyota, have been promoted in magazines and newspapers. It includes information about the creative and planning process behind the promotion of these popular products.
B.
Find out how top executives from leading car companies view the changing relationships between manufactures and their suppliers. This book is a series of interviews with leading players in the industry: purchasing managers discuss the rise of global suppliers and chief executives present the international trend towards mergers and acquisitions in the industry.
C.
This new edition of The Executive's Handbook provides an analysis of the main political and economic trends of the late 1990s. It is especially good in cost structures, changing consumer trends and cross-border expansion. These are key elements that affect international business deals, making the book essential reading for anyone involved in international trading.
D.
This is a collection of in-depth interviews with some of the world's top business executives in the car, soft drinks and clothing industries. A fascinating work, it will make you question much of the generally accepted theory on what successful leadership within manufacturing involves.

填空题 The book tells you about recent developments in consumer buying patterns.

填空题 The opinions expressed in this book differ from those of most experts in this field.

填空题 The book contains interviews with business leaders from several large industries.

填空题 The financial information provided in this book will be useful for import-export companies.

填空题 The book describes how a number of top companies have marketed their products.

填空题 The book outlines change in the source of the materials and parts needed for production.

填空题 The book discusses a variety of major influences on the business world.