单选题 Good news is bad news and bad news is good news, newsmen often say to one another. And when you look at the media it's only too easy to see what they mean. A dictionary definition of the media is mass communications, e.g. the press, television, radio. The media sees its main purpose as giving the public news. Naturally to provide the public with news it has first to gather it. The whole function and purpose of the media, then seem to depend on the word "news", but more important, on how the word is interpreted.
The media, like any big business venture today, is an extremely competitive world of its own. In providing material for its public it has constantly to make sure it serves the right diet. No public will waste time on your paper or your TV channel otherwise. The sad truth is that there seems only one way to catch an audience—hit them right between the eyes. What started as a mild tap has now become a sledgehammer blow that goes by the name of sensationalism.
A reporter chooses—has to choose—a news story because of its sensation value. The young inexperienced cub reporter rings his news editor about a car crash. He starts to explain the details to him but the experienced editor asks the cub one question: "Anyone killed?" and to himself he thinks, why do we offer jobs to children?
One may accuse newsman of cynicism but they will quickly remind you of the hard facts of survival in the world of the media. The favorite words the newspaper place cards in the streets bombard the public with are, "Surprise, Sensation, Drama, Shock". You wonder, put an end to sensation long ago. As a regular newspaper reader you also thank Heavens for the light relief of the comic strips. Turn finally from them to what is referred to laughingly as "steam radio", in order to show its relative antiquity. This for many millions of people is the only live contact they have with the outside world that rightly or wrongly they have been led to believe they should have contact with. It's extremely hard of course to see why, when for the most part its news services bring them tragedy, disaster, heartbreak, other people's misfortunes—in a word, trouble. What again becomes quickly apparent is that a man's job depends on sensationalism, and we are asked to excuse him for this.
Perhaps the media hasn't quite grown up and we should congratulate it on getting this far. The year 2000 may see great changes in the way news is presented to us. Again, who knows, it might even get worse—if such a thing is possible. Perish the thought!
单选题 According to the passage which is most important?
  • A. The media's purpose.
  • B. The news itself.
  • C. What is thought of as news.
  • D. The gathering of news.
【正确答案】 C
【答案解析】从第一段最后一句话可知,最重要的是对新闻内容的解释(how the word is interpreted),C项符合题意。
单选题 The passage suggests that to appeal to the public you have to ______.
  • A. use physical violence
  • B. give them cooking recipes
  • C. report violent happenings
  • D. make them unhappy
【正确答案】 C
【答案解析】第二段最后两句的“a sledgehammer blow”告诉我们,要吸引读者就必须报道一些具有震撼力的事件(report violent happenings),故C项正确。
单选题 Experienced news editors obviously think that ______.
  • A. children are useless are as reporters
  • B. some reporters are like children
  • C. children make the best reporters
  • D. young reporters give not enough detail
【正确答案】 B
【答案解析】这是一道引申题。经验老到的编辑认为年轻记者大谈细节的做法是幼稚的表现,因此才会说“Why do we offer jobs to children?”,故选B项。
单选题 People who control the media ______.
  • A. will defend themselves very fully
  • B. don't give lengthy answers
  • C. never listen to criticism
  • D. justify their behavior at great length
【正确答案】 B
【答案解析】第四段第二句说“The favorite words…Surprise, Sensation, Drama, Shock”,媒体人士认为这是“hard facts”,故B项符合题意。
单选题 The passage suggests that being informed by radio ______.
  • A. is a good thing
  • B. is a bad thing
  • C. may be a bad thing
  • D. as reliable as watching TV
【正确答案】 C
【答案解析】从倒数第二段“rightly or wrongly”中看出,作者对于通过收音机与外部世界保持联系是对还是错并不明确表态,故选C项。